Want to join a fast-moving company, among hard-working and convivial teams and take part in digital transformation for marketing? We are looking for a Global Marketing Performance Lead! You will be based at The Island, our office in central Paris.
Matrix is a fully internalized Marketing Mix Modeling (MMM) capability, leveraging AI technologies (Machine Learning), and has been successfully rolled out in the biggest affiliates across the globe.
Matrix allows to collect all the past Marketing activities on our brands (FB campaign on Absolut, TV spot on Chivas), and measure the ROI of each activity, to then optimize the A&P Plan. Matrix is delivering already significant and tangible impact.
Your key missions
As part of the Matrix leadership team, the Global Marketing Performance Lead is accountable for helping markets make the right decision to drive higher ROI, better execution… in some of Pernod Ricard local affiliates
The Global Marketing Performance Lead leverages internalized Marketing Mix Modeling capabilities like Matrix, to follow-up progression of the ROI in all rolled-out affiliates, and build a local action plan with the markets to ensure ROI progression, Matrix recommendation adoption, media plan & campaign execution optimization.
Roles and responsibilities
Ensure markets make the right A&P decisions, based on Performance tracking tools like Matrix
Systematically Consulted for all major local A&P decisions (major brand/touchpoints reallocations)
Accountable for potential realignments / arbitrations => formulate business case with rationale, for arbitration by top MGMT
Follow-up the level of adoption of Matrix webapp, our internalized Marketing Mix Modeling tool
Ensure regular follow-ups with mid-size markets to discuss insights, adoption of Matrix Light
Accompany markets on optimizing their A&P planning
Act as a sparring partner with local Markets on media planning optimization with local media agency (mix of touchpoints, seasonality/synchronization, intensity…)
Make sure A&P choices are made according to Matrix insights, and co-build rationale for deviation
Actively influence Matrix product feature evolutions, based on market needs and industry trends
Based on learnings from local markets, prioritize to the central team, especially Product Owner, which feature makes more sense for each market
Future-proof Matrix with new trends/platforms (Gen AI, new social media platforms, new media formats etc)
Lead a global network of Marketing Performance experts in all markets where Matrix is rolled out
Inspire, convince, Evangelize to these key local stakeholders
Enable them with the right vision, trainings, tool
Consolidate our Global Media Planning/Buying practice, and share it back to the world
Make sure golden rules are applied across markets
Nuance global rules to apply regional/local specificities
Fuel new global golden rules
If you recognize yourself in the description below, don’t wait to apply!
You have 5-10 years' professional experience
Strong experience working with Marketing Mix modeling solutions
Strong expertise in Media Planning/Media buying
Strong Business – Commercial/Financial - acumen
Understands principles of advanced modeling techniques (MMM)
Experience within Media Agencies as a plus
Experience in FMCG, ideally Food & Beverage
Experience in a market/operational team is a plus
Ability to drive change
Excellent leadership skills with experience collaborating with cross-functional / cross-cultural teams
Pragmatic and capable to solve complex issues; Positive/can do mindset and solution-oriented
Data-savy: ability to manipulate many datasets (excel) and structure them for insights
Story-teller: capacity to simplify and convince (ppt skills)
Wait, there’s more…
We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work from home (2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily and grow in global Group holding various brands distributed across more than 160 markets.
Pernod Ricard values diversity and solidarity within its organization and in its relations with its stakeholders. Our recruitment methods focus on skills and we welcome all types of talent.
Job Posting End Date:
Target Hire Date:
2026-05-01Target End Date:
Top Skills
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
