Performance Marketing Manager - Gaming

Reposted 8 Days Ago
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Paris, Île-de-France, FRA
In-Office
Mid level
Gaming • Mobile
The Role
The User Acquisition Manager will plan and manage user acquisition campaigns for games/apps, analyze performance, collaborate with teams, and coach juniors.
Summary Generated by Built In
About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

Team

Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. The team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market.

Role

Voodoo is looking for a Performance Marketing Manager to own user acquisition activities on a portfolio of games and apps. Reporting to one of our Performance Marketing Lead, you will leverage your expertise and creativity to turn great mobile products into global hits.

  • Plan and manage UA campaigns for multiple games and/ or apps

  • Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our games and apps

  • Work closely with our Product and Creative teams to coordinate efforts and share feedback

  • Use our suite of internal growth tools and interface with our Tech team to continuously improve them

  • Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation

  • Lead transversal projects and coach junior team members 

Profile
  • You have experience in performance marketing and paid acquisition, in application or gaming companies

  • You have a successful track record with ROAS strategies on mobile games and/ or apps

  • You’re intimately familiar with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)

  • You’re well-versed with experimentation methodologies and processes

  • You have experience with influencer marketing and ASO

  • You’re a hacker: you’ve already tried innovative organic/ viral tactics

  • You speak and write English fluently

  • You wish to work in an environment that values candor, freedom, and responsibility

Benefits
  • Competitive salary 

  • Premium healthcare (SideCare) for you and your family 100% borne by Voodoo

  • Swile Lunch voucher

  • Gymlib (100% borne by Voodoo)

  • Wellness activities in our Paris office

  • Flexible vacation policy

  • Remote days

  • Child daycare facilities (Les Petits Chaperons rouges)

Top Skills

Adjust
Admob
Applovin
Appsflyer
Dsps
Facebook Ads
Tiktok
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The Company
HQ: Paris
583 Employees
Year Founded: 2013

What We Do

Voodoo is a tech company that creates mobile games and apps. With 7 billion downloads and over 150 million monthly active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. The company is one of the most impressive examples of hypergrowth in the ecosystem, having raised over $1B and backed by Goldman Sachs, Tencent, and GBL. Voodoo is now a team of over 750 employees worldwide, we’re looking for talented individuals from across the globe to join. Entertain the world with us voodoo.io/careers/jobs

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