The Role
Lead end-to-end performance marketing for Europe: build strategy across SEA, paid social and affiliates; launch and optimize campaigns (bids, keywords, creatives, landing pages); implement tracking and attribution; build dashboards; and allocate multi-million euro budgets to maximize customer acquisition and revenue.
Summary Generated by Built In
Upway is the leading platform selling refurbished e-bikes in Europe and the US. Our mission is to make electric mobility accessible to everyone.
With a very ambitious plan for the years to come, we are looking to expand our Performance Marketing team in order to fuel our rapid growth.
With a very ambitious plan for the years to come, we are looking to expand our Performance Marketing team in order to fuel our rapid growth.
As Performance Marketing Manager at Upway, you will play a critical role in driving customer acquisition and revenue growth.
You will manage our Performance Marketing channels end-to-end, from strategy to execution; and will be responsible to allocate our budget efficiently across both Supply and Demand initiatives.
You will manage our Performance Marketing channels end-to-end, from strategy to execution; and will be responsible to allocate our budget efficiently across both Supply and Demand initiatives.
This role is ideal for an analytical, data-driven professional who thrives in a fast-paced, B2C e-commerce environment.
Key Responsibilities
- Strategy: Build a comprehensive Performance Marketing strategy (SEA, paid Social Media, Affiliates, etc.) aiming at driving traffic and generating revenues for our European business.
- Execution: Launch and continuously optimize campaigns (bids, keywords, creatives, landing pages, etc.) to increase their overall profitability.
- Tracking: Closely monitor campaigns performance by implementing best practices in terms of attribution and by building dashboards.
- Budget Management: Allocate our Performance Marketing budget (millions of Euros per year!) efficiently across platforms and campaigns.
Skills, Knowledge and Expertise
- 3-6 years of experience in Marketing analytics or related fields such as business consulting.
- Stellar analytical skills and the ability to make data-driven decisions.
- An entrepreneurial, results-oriented mindset with a strong sense of ownership.
- Proficiency with Performance Marketing platforms (mostly Google Ads and Meta Ads).
- Experience working with Performance Marketing tracking tools and attribution mechanisms (e.g., Google Analytics 4, Google Tag Manager).
- Good communication skills to present results in an informative and persuasive way to a wide range of stakeholders (Co-Founders, General Managers, Tech).
- SQL proficiency is a plus.
Team, Remote and Compensation Policy
Upway operates in Western Europe and the US, with the support of prestigious investors including Sequoia Capital, Global Founders Capital and Exor. It holds an exceptional team of talented people who thrive in fast paced environments and who are dedicated to the mission: Making electric mobility accessible to everyone.
- You will receive equity shares in the form of stock options
- You will operate in an environment, where you can take as much responsibility as you are able to handle. This will present great learning and growth opportunities.
- You’ll work in a fast paced environment, where we favour quick decision making and getting things done
- You’ll work on a great product. Electric and sustainable mobility will be ever present in your day-to-day, and you’ll become an expert in these topics.
About
At Upway, we are making electric mobility accessible to everyone. We are looking for high intelligence, high energy and high integrity people to join us on an exciting journey and reshape mobility with us.Our mission is to make e-bikes the norm, redefining how the world moves. As the global leading platform for certified pre-owned and refurbished e-bikes, we proudly serve customers across nine countries, including France, Germany and the US.We are an international company and operate from Paris, Antwerp, Berlin, Dusseldorf, Los Angeles, Amsterdam and New York. In just three years, we achieved a fast paced growth, ambitious expansion and secured $120M+ from leading investors, including Sequoia, Exor Seed, Korelya Capital & GFC.
Skills Required
- 3-6 years of experience in marketing analytics or related fields (e.g., business consulting)
- Stellar analytical skills and ability to make data-driven decisions
- Entrepreneurial, results-oriented mindset with strong sense of ownership
- Proficiency with performance marketing platforms (Google Ads and Meta Ads)
- Experience with performance marketing tracking and attribution (Google Analytics 4, Google Tag Manager)
- Good communication skills to present results to stakeholders
- Budget management experience allocating multi-million euro performance marketing budgets
- SQL proficiency
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The Company
What We Do
Upway is a leading international marketplace for certified pre-owned electric bikes. Founded in 2021, the company specializes in the refurbishment and resale of e-bikes, aiming to make sustainable electric mobility accessible and affordable. Upway operates an extensive circular mobility network, partnering with retailers and individuals to recondition bikes and provide them with a one-year warranty across multiple countries, including the US and Europe.
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