Since 2020, Sword has expanded across Musculoskeletal, Women’s Health, Cardiometabolic, and Mental Health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 1 million members across three continents have completed over 15 million AI sessions, helping 2,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs. Backed by 59 clinical studies, 43 patents, and more than $500 million raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare.
Role
We are looking for a highly technical, forward-thinking Marketing Operations Lead to own the systems, data, and automation backbone of our B2B Marketing engine. In this role, you will be the technical architect of our marketing stack, translating business needs into robust configurations and data pipelines.
You don’t need to be an AI engineer today, but you are hungry to become one. This role is designed for a skilled ops professional who wants to step on the career gas pedal and act as our team’s AI Amplifier and be positioned to be a GTM Ops leader or GTM engineer in the future. We will give you the runway and the modern stack to evaluate, build, and maintain cutting-edge, AI-driven workflows that supercharge our productivity.
While this is a deeply technical, hands-on role, it is also a leadership launchpad. You will need the cross-functional influence and emotional intelligence to work alongside Marketing, Commercial, and Data teams—ensuring the high-leverage tools you build are actually adopted and drive real business impact. If you are a master of the core GTM stack and eager to master the next generation of AI-ops, this is your sandbox.
Explorer (Level 1) — Uses AI daily to boost personal productivity
Builder (Level 2) — Creates workflows and tools that elevate the whole team
Integrator (Level 3) — Embeds AI into products and processes at scale
AI fluency is a core expectation at Sword Health. Every candidate is assessed against our three-level framework — be ready to share real examples of how AI is already part of how you work.
Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role.
What you'll be doing:
End-to-End Analytics & Funnel Ownership: Own B2B marketing data pipelines, SQL queries, dashboarding, and performance reporting across the entire marketing funnel.
Performance Tracking: Build and maintain frameworks to report on key performance metrics, such as marketing-qualified lead (MQL) volumes, sales-qualified opportunity (SQO) conversions, and campaign-level ROI.
Attribution Integrity: Manage attribution modeling and data tracking (e.g., Bizible, Salesforce) to accurately measure and prove marketing's impact on pipeline generation.
Cross-Functional Data Collaboration: Partner closely with the core data team to ensure clean, structured data syncs and self-serve dashboarding capabilities.
2. Tech Stack ConfigurationsMarketing Automation & CRM Administration: Act as the technical administrator for HubSpot and Salesforce, managing syncs, campaign configurations, list segmentation, and form integrations.
Web & Content Operations Support: Own backend configurations for our web properties (e.g., Storyblok) to ensure seamless data flow from landing pages into the CRM.
System Health & Governance: Establish and enforce processes for database cleanliness, lead-routing logic, and campaign naming conventions to maintain platform integrity.
3. Automations & Internal Tooling (The "AI Amplifier")Build & Maintain Intelligent Workflows: Design and optimize workflows using n8n, Clay, and Claude Code to automate lead enrichment, ICP classification, and persona mapping.
Internal AI Product Development: Identify opportunities and act as the “product owner” for internal AI tools (e.g., custom objection intelligence applications, RFP bots, or custom LLM integrations) to maximize team effectiveness.
What you need to have:
The Technical Stack: You have hands-on, expert-level experience configuring and administering HubSpot and/or Salesforce.
The Automation Stack: You have some experience building multi-step automations and workflows using iPaaS tools (e.g., Zapier, Make, or n8n). Most importantly, you have an insatiable curiosity for AI, API integrations, and modern data enrichment (e.g., Clay), and are excited to rapidly upskill in these technologies.
Analytical Mindset: Strong proficiency with SQL, BI tools, and marketing attribution software.
Cross-Functional Leadership: You aren't just a builder; you have the leadership skills, communication clarity, and emotional intelligence to influence cross-functional stakeholders and drive adoption of your tools.
Action-Oriented Problem Solver: You thrive in fast-paced environments, actively looking for manual bottlenecks to solve through smart automation.
These compensation bands are just the starting point. Once someone joins and proves they’re outlier talent, we adjust quickly to ensure their compensation aligns with their impact.
Our job titles may span more than one career level. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors. Compensation details listed in this posting reflect the base salary and any potential variable, bonus or sales incentives, and the Company’s estimation of the value of private company stock options, if applicable. The pay range is subject to change, future value of company stock options is not guaranteed, and compensation may be modified in the future. In addition to our total compensation, Sword offers a number of benefits as listed below.
Skills Required
- Expert-level experience configuring and administering HubSpot and/or Salesforce
- Experience building multi-step automations with iPaaS tools (e.g., Zapier, Make, n8n)
- Proficiency with SQL and BI tools for analytics and dashboarding
- Experience with marketing attribution and tracking tools (e.g., Bizible) and Salesforce attribution setups
- Backend/web operations experience (e.g., Storyblok) to ensure landing page -> CRM data flow
- Experience designing and maintaining intelligent workflows using n8n, Clay, Claude Code or similar
- Familiarity with API integrations and modern data enrichment (e.g., Clay)
- Experience acting as product owner for internal AI tools or custom LLM integrations
- Strong cross-functional leadership, communication, and change management skills
- Demonstrable AI fluency (minimum: uses AI daily to boost productivity / Level 1)
- Must be based in Portugal and possess a valid EU visa
SWORD Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SWORD Health and has not been reviewed or approved by SWORD Health.
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Healthcare Strength — Health coverage includes comprehensive medical, dental, and vision, with HSA eligibility and optional accident, hospital, and critical-illness coverage. Life and AD&D insurance are also part of the package.
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Leave & Time Off Breadth — Time off is structured as discretionary (unlimited) PTO alongside paid company holidays. Remote-first work and flexible hours further support taking time when needed.
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Wellbeing & Lifestyle Benefits — Free access to the company’s digital therapist is provided for employees and their families. This wellness-oriented perk complements core healthcare coverage.
SWORD Health Insights
What We Do
SWORD Health is the world’s fastest growing virtual musculoskeletal (MSK) care provider, on a mission to free two billion people from chronic and post-surgical pain. The company’s clinical-grade virtual therapy platform pairs expert physical therapists with FDA-listed wearable technology to deliver a personalized treatment plan that is more effective, easier and less expensive than traditional physical therapy. SWORD Health believes in the power of people to recover at home, without resorting to imaging, surgeries or opioids. Since launching in 2015, SWORD Health has worked with insurers, health systems and employers in the U.S, Europe and Australia to make quality physical therapy more accessible to everyone.
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