Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.
The Role
We are seeking a Marketing Operations Specialist to support the MCS Water team by executing marketing operations programs that drive customer engagement, demand generation, lead management, and sales enablement. This role partners closely with marketing, sales, and business leaders to optimize marketing technology, maintain data integrity, and deliver insights that support business growth.
What You’ll Do:
- Manage and maintain customer, distributor, partner, and contact data within Marketo, Salesforce, and related systems.
- Support lead generation, customer segmentation, account targeting, and sales enablement initiatives.
- Build and optimize Marketo landing pages, forms, email campaigns, nurture programs, and A/B testing initiatives.
- Manage lead routing and lead flow processes between Marketo and Salesforce.
- Support Account-Based Marketing (ABM) programs through campaign execution, audience management, and reporting.
- Develop reports and dashboards to analyze campaign performance, lead quality, pipeline impact, and ROI.
- Maintain partner documentation, distributor agreements, and sales support tools.
- Identify opportunities to improve processes, data quality, and marketing effectiveness.
What You’ll Bring:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2-5+ years of experience in marketing operations, demand generation, marketing automation, CRM administration, or a related field.
- Experience with Marketo (or similar marketing automation platforms) and Salesforce CRM.
- Strong understanding of lead management, segmentation, data governance, and marketing automation best practices.
- Advanced Excel skills, including reporting, pivot tables, and data analysis.
- Strong analytical, organizational, communication, and problem-solving skills.
- High attention to detail and commitment to continuous improvement.
- A data-driven mindset, strong marketing technology expertise, and a passion for improving processes that help marketing and sales teams deliver measurable business results.
Preferred Qualifications:
- Experience with Power BI or other business intelligence tools.
- Experience supporting Account-Based Marketing (ABM) programs.
- Knowledge of B2B marketing and sales processes, preferably within industrial or technology-focused organizations.
#LI-JO2
Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re-use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of inclusion and belonging in driving innovation and allowing us to compete more effectively around the world.
Skills Required
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 2-5+ years of experience in marketing operations, demand generation, marketing automation, CRM administration, or a related field
- Experience with Marketo or similar marketing automation platforms
- Experience with Salesforce CRM
- Understanding of lead management, segmentation, data governance, and marketing automation best practices
- Advanced Excel skills, including reporting, pivot tables, and data analysis
- Strong analytical, organizational, communication, and problem-solving skills
- High attention to detail and commitment to continuous improvement
- Experience with Power BI or other business intelligence tools
- Experience supporting Account-Based Marketing programs
- Knowledge of B2B marketing and sales processes, preferably within industrial or technology-focused organizations
What We Do
Xylem |ˈzīləm| 1) The tissue in plants that brings water upward from the roots; 2) a leading global water technology company. Xylem, a leading global water technology company dedicated to solving the world’s most challenging water issues, is the leading global provider of efficient, innovative and sustainable water technologies improving the way water is used, managed, conserved and re-used. Our international team is unified in a common purpose: creating advanced technology and other trusted solutions to solve the world’s water challenges. We are committed to creating an organization of inclusion and diversity, where everyone feels involved, respected, valued and connected, and where everyone is free to bring their authentic selves and ideas. If you are excited and passionate about helping us #letssolvewater, we want to hear from you!
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