Marketing – User Operations Specialist (Mexico Market/ Mexico Candidate)
📍 Location: Ho Chi Minh City, Vietnam
⏰ Working Hours: 12 hours/day, 4 days off per month
📅 Probation Period: 3 months
💰 Salary Range: USD 1,500 – 2,000
About the Role
We are looking for a results-driven User Operations Specialist to support our growth in the Mexico market. This role focuses on managing the full user lifecycle, driving user acquisition, engagement, and retention through data-driven strategies and cross-functional collaboration.
Key Responsibilities
Manage the full user lifecycle, including acquisition, activation, retention, conversion, and reactivation, to drive user growth and engagement.
Develop and execute user operation strategies aligned with business objectives, focusing on growth and activity improvement.
Analyze user data to understand behavior and needs, continuously optimizing user strategies and product experience.
Build and refine user segmentation systems, implementing targeted strategies for different user groups.
Collaborate closely with product, marketing, and data teams to implement user growth initiatives.
Monitor key metrics such as retention rate, engagement rate, and conversion rate, and regularly evaluate and improve performance.
Stay updated on industry trends and competitor activities, proposing innovative ideas to enhance user operations.
Requirements
Bachelor’s degree or above in Marketing, Media, Data Analysis, or related fields.
Minimum 3 years of experience in internet user operations, with proven experience in user growth projects.
Strong understanding of user lifecycle management and segmentation strategies.
Excellent data analysis skills, with the ability to translate insights into actionable strategies.
Proven ability in campaign planning and project execution, capable of independently managing operations.
Strong cross-functional communication and collaboration skills with a results-oriented mindset.
High sensitivity to user experience, with strong responsibility and innovation mindset.
Experience in overseas user operations (Mexico preferred); exposure to multiple markets such as Mexico, Brazil, etc., is a strong advantage.
Deep understanding of Mexican user culture, behavior, and digital trends is highly preferred.
Skills Required
- Bachelor's degree in Marketing, Media, Data Analysis, or related field
- Minimum 3 years experience in internet user operations with proven user growth projects
- Strong understanding of user lifecycle management and segmentation strategies
- Excellent data analysis skills and ability to translate insights into actionable strategies
- Proven ability in campaign planning and project execution; able to independently manage operations
- Strong cross-functional communication and collaboration skills with a results-oriented mindset
- High sensitivity to user experience, strong responsibility and innovation mindset
- Experience in overseas user operations (Mexico preferred); exposure to multiple markets (Mexico, Brazil)
- Deep understanding of Mexican user culture, behavior, and digital trends
What We Do
Lestars Management Consultancy LLC has been incorporated in March 2022 in Dubai, United Arab Emirates. This is a platform which seeks to become a real business partner that assist clients in pursuing Global Business Development. Since the founding of the firm, every consultant at M/s Lestars Management Consultancy LLC is striving to provide consulting services that makes us a “Real Business Partner” for our clients. We are one place for all business solutions. We assist business’s operations to provide a smooth working environment for obtaining the goals and objectives by using minimum and cost effective resources. No matters how difficult the challenge or how long the process to provide the best solution, we thoroughly examine our clients’ operations to enables them to achieve their goals, based on their extensive experience and knowledge accumulated through serving clients operating in every industrial sector. we deliver the best practice to each client, taking account of different culture aspects and business customs of each country. It is our policy to continue to work closely with each client with a sense of commitments on a long term basis to ensure that the best practice are integrated into its operations.
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