Marketing Operations Manager

MISSION

Focus on optimizing marketing processes while enhancing collaboration across teams. This role involves managing the marketing technology landscape to ensure tools and systems effectively support business objectives. Through data analysis and the development of performance metrics, you will provide valuable insights that help drive strategic decision-making. Oversee the execution of marketing campaigns, coordinating with various stakeholders to ensure timely delivery and alignment with business goals. Maintain compliance with industry standards will be essential as you foster continuous improvement and uphold best practices within the marketing organization.

RESPONSIBILITIES

Process Optimization:

• Streamline and document marketing processes to enhance workflow efficiency and collaboration across teams.
• Regularly assess marketing operations to identify bottlenecks and implement effective solutions to improve performance.
• Optimize the marketing team SharePoint page to drive transparency and facilitate collaboration within the team.
• Provide training for team members on marketing processes and best practices for using tools effectively.
• Schedule periodic evaluations of marketing processes to identify areas for improvement and adapt to changing business needs.
• Establish and maintain a centralized repository for process documentation, best practices, and lessons learned to facilitate knowledge sharing.

Marketing Technology Management:

• Oversee the evolution of the marketing technology stack, including CRM integration, marketing automation, analytics tools, and other platforms to ensure they meet business needs on an ongoing basis.
• Collaborate with the Marketing and Communications team to evaluate and implement marketing tools that enhance productivity and data collection, while also identifying ownership for each tool to ensure effective management and usage.
• Establish and manage a sunsetting process for outdated or redundant tools, ensuring their retirement aligns with new platform implementations and minimizes disruption to business operations.
• Conduct vendor evaluation, contracting and onboarding by partnering with IT, procurement, and finance to assess and select marketing technology solutions aligned with strategic objectives and internal requirements, while assisting in budgeting to ensure optimal resource allocation.
• Manage the implementation process to ensure seamless system integration and optimal performance, providing training and support for team members.
• Regularly update content and resources related to marketing tools to ensure all materials remain current and relevant, facilitating effective usage and enhancing overall team performance.

Data Analysis and Reporting:

• Develop and maintain dashboards and reports to track KPIs and marketing campaign effectiveness.
• Conduct regular analysis of marketing data to identify trends, insights, and opportunities for optimization.
• Present findings and recommendations to senior marketing leadership and cross-functional teams.

Campaign Coordination & Execution:

• Support the execution of digital and content marketing campaigns, ensuring timely delivery and adherence to best practices.
• Collaborate with designers, internal and external partners to align marketing initiatives with business goals.
• Coordinate the editorial calendar across teams to ensure a consistent content pipeline, aligning delivery with the overall marketing and communications strategy.
• Assist in monitoring and reporting on campaign performance, making recommendations for optimizations as needed.

Compliance and Best Practices:

• Ensure marketing operations comply with industry standards, data privacy regulations, and organizational policies.
• Stay updated on marketing trends and best practices to drive continuous improvement.

EDUCATION/EXPERIENCE

• Bachelor’s degree in Marketing, Business, or a related field or equivalent experience required.
• 7+ years’ experience in marketing operations, digital marketing or related field.
• Working knowledge in marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics).

ROLE-BASED COMPETENCIES

• Analytical Skills: Excellent analytical skills with the ability to interpret data, analyze results, and generate insights to drive decision-making.
• Project Management: Excellent organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
• Communication Skills: Exceptional verbal and written communication skills, with the ability to present complex information clearly.
• Team Player: Ability to work collaboratively in a fast-paced environment and build relationships across teams.

VALUES (the “How”) 

At Alegeus, equally important to the “What” (the individual performance goals that each employee commits to in support of the company’s overall success) is the “How” (the framework of principles that guide how we work together to drive our business forward). Overall performance success will also consider individual delivery on our corporate values: 

• People First. We pride ourselves in bringing talented people together and treating one another with care. This means we assume best intentions and trust and respect each other. We lift our colleagues up, celebrate diverse perspectives and accomplish more together.
• Partner Powered. We are committed to empowering our partners, knowing our success is shared and we win as one. We take this connection to heart—it’s the spark that drives collaboration across teams and inspires us to continuously raise the bar with the products and services we deliver.
• Always Advancing. We are driven by potential and relentlessly determined to achieve our goals. We thrive on the opportunity to get better every day and the thrill presented by new challenges. Our competitive edge lies in the clarity of our vision, confidence in the future and tenacity to deliver.

The above cited duties and responsibilities describe the general nature and level of work performed by an incumbent assigned to the job. They are not intended to be an exhaustive list of all the duties and responsibilities that a candidate may be expected or asked to perform.

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We are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.

At Alegeus, being transparent about our compensation philosophy and approach is more than just a legal requirement. As our organization continues to grow and evolve, we have made a commitment to ensure that our compensation framework is equitable, data-driven, consistent, and unbiased, with allowable pay differences based on factors unique to each candidate (think: skills, experience, qualifications, etc.) in order to attract and retain a highly talented and committed workforce.

We are taking an “inside-out” approach to pay transparency by first educating our valued managers and internal workforce and then moving to publishing compensation ranges externally. In the interim, if you are a California, Colorado, Connecticut, Maryland, Nevada, New Jersey, New York, Ohio or Washington resident and this role is physically available in your state or classified as remote, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. Please send an email identifying the title of the role you are interested in and the state you reside in to [email protected].