Marketing Manager

Job Summary:

JOB DESCRIPTION – MARKETING MANAGER

Location: Warsaw, Poland

Division: International Ticketing

Line Manager: Managing Director, Ticketmaster Poland

Contract Terms: Permanent, Full Time 40h/week

THE TEAM

Our vision is to connect people around the world to the live events they love – and we are now seeking a skilled and driven Marketing Manager to lead our marketing efforts in the Polish market. This role is ideal for someone who thrives in a fast-paced environment and combines strategic thinking with a very hands-on approach.

THE JOB

As our new Marketing Manager, you will oversee a variety of tasks and responsibilities. You will be the force behind defining and executing marketing strategies that drive demand, increase brand visibility, and grow sales across both B2B and B2C audiences. A key focus for this role is to build and maintain strong relations with all our clients, ensuring effective marketing planning and execution to drive up ticket sales and client satisfaction. At the same time, you’ll collaborate with a small team of local marketing professionals, guide the local implementation of campaigns, and collaborate closely with internal teams and external stakeholders.

WHAT YOU WILL BE DOING

This position requires both a strong strategic outlook and hands-on responsibilities for daily operations. You will serve as a key member of our local management team and contribute to our wider marketing initiatives, including:

• Develop and implement local marketing strategies aligned with business goals and global brand position.

• Lead a small team of marketing professionals, managing performance, development, resources, and budgets to ensure efficiency and high motivation.

• Plan, execute, and optimize local campaigns across digital channels (with your strong focus on B2B). You will keep the overview of current and upcoming projects, understand users’ and customer’s needs.

• Set up and manage B2B campaigns focused on acquiring new clients and supporting business development objectives.

• Build and develop B2B communication channels to increase awareness of Ticketmaster products and solutions.

• Initiate and execute educational campaigns for B2B audiences, explaining how Ticketmaster products can support clients in event organization, ticket sales, and audience growth.

• Collaborate with commercial teams to tailor marketing solutions that meet specific client needs. You will support the sales team with marketing presentations

• Maintain and grow strong client relationships through consultative marketing support and bespoke campaign planning.

• Track and report on campaign performance, using insights to adjust marketing strategies and improve ROI.

• Actively contribute to local and regional marketing discussions to align efforts and share best practices.

• Occasionally manage relationships with the media and press to ensure positive brand representation, manage collaboration with local marketing agency

• Champion a collaborative and proactive team culture, encouraging knowledge sharing and innovation.

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• Higher education in Marketing, Communications, or a related field.

• Minimum 5 years of relevant marketing experience, preferably in a managerial role.

• Strong expertise in B2B marketing, marketing strategy, campaign execution, analytics, and reporting.

• Proven team management skills and experience overseeing budgets and resource planning.

• Hands-on experience with email platforms, social media, planning tools, and CRM systems.

• Familiarity with Figma and Canva, CMS platforms, and basic HTML is a plus.

YOU (BEHAVIOURAL SKILLS)

• A confident and honest communicator with strong interpersonal skills.

• A marketing allrounder and you have professional experience in the fields of B2B marketing, social media and content marketing in an international environment. Both strategic and hands-on: you enjoy leading a team but also diving into day-to-day campaign execution.

• Proactive, organized, and solution-oriented — you take clear ownership and thrive on managing multiple projects and shifting priorities.

• A strong team player who contributes to a positive and result-driven culture.

• Fluent Polish with very good English skills are required. Other languages is an advantage (spoken and written).

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. 

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. Ticketmaster may use artificial intelligence (AI) tools to support application screening and assessment. All hiring decisions are made with human review. #TMPoland

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.