Our SelectLeaders client is a vertically integrated real estate investment and operating firm focused exclusively on the student housing sector. With a portfolio spanning major university markets nationwide, the firm specializes in acquiring, repositioning, and managing core-plus and value-add communities, combining institutional-level investment analysis with hands-on operational execution. Known for its entrepreneurial culture and deep expertise, the company offers a dynamic environment for professionals looking to grow within one of commercial real estate’s fastest-moving asset classes.
They are seeking a corporate Marketing Manager to lead and execute marketing initiatives across a growing student housing portfolio. This is a highly visible growth role responsible for driving leasing performance, strengthening community engagement, and elevating the firm’s corporate brand presence.
The ideal candidate thrives in a collaborative environment, understands the unique dynamics of student housing, and is energized by creating campaigns that connect with student populations and drive measurable results.
Responsibilities
Develop and execute strategic marketing plans and annual budgets for each community within the portfolio
Manage all property-level social media platforms, including content creation, scheduling, and audience engagement
Oversee digital advertising campaigns across Meta, Google, and emerging platforms, including performance tracking and reporting
Execute email and text marketing campaigns aligned with critical leasing milestones
Monitor and manage online reputation across platforms such as Google and ApartmentRatings
Coordinate resident events and engagement initiatives that support retention and renewals
Build partnerships with local businesses, campus organizations, and student influencers
Maintain and optimize property websites to ensure accurate, engaging, and conversion-focused content
Train and mentor onsite marketing and leasing teams across the portfolio
Manage the corporate website, social media presence, and investor-facing marketing materials
Qualifications
Bachelor’s degree in Marketing, Communications, or related field
Minimum of 3 years of marketing experience, preferably within student housing or multifamily real estate
Strong understanding of Meta Ads Manager, Google Ads, Canva, and social media scheduling platforms
Working knowledge of Internet Listing Services (ILS) platforms such as Apartments.com, CollegeStudentApartments, and related multifamily/student housing marketing channels
Proficiency in Microsoft Office Suite
Exceptional communication, organizational, and project management skills
Ability to manage multiple priorities and deadlines in a fast-paced environment
Willingness to travel to properties during peak leasing and turn periods
Team-oriented mindset with a proactive, hands-on approach
Skills Required
- Bachelor's degree in Marketing, Communications, or related field
- Minimum of 3 years of marketing experience, preferably within student housing or multifamily real estate
- Strong understanding of Meta Ads Manager, Google Ads, Canva, and social media scheduling platforms
- Working knowledge of Internet Listing Services platforms
- Proficiency in Microsoft Office Suite
- Exceptional communication, organizational, and project management skills
- Ability to manage multiple priorities and deadlines
- Willingness to travel to properties during peak leasing and turn periods
- Team-oriented mindset with a proactive, hands-on approach
What We Do
Our mission is to inform, connect and advance the commercial real estate community to do more business. We aspire to be the most data-driven and humanizing digital media, live events and intelligence platform in the galaxy — and through this effort, drive the industry to greater heights. Bisnow hosts 340+ events a year that are attended by over 70,000 people, 2,000 sponsors and hundreds of speakers. We also publish newsletters and morning briefs that reach almost three quarters of a million executives.
