Marketing Manager

Posted 2 Days Ago
Be an Early Applicant
London, England, GBR
Hybrid
Senior level
AdTech • eCommerce • Information Technology • Travel • Generative AI
Powering global travel for everyone, everywhere.
The Role
The Marketing Manager at Expedia Group leads marketing strategies, collaborates with teams, executes campaigns, and leverages insights to optimize brand performance.
Summary Generated by Built In

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Marketing Manager

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.  

The Integrated Marketing team is responsible for owning the end-to-end brand strategy, planning, and execution of all key initiatives for Expedia, Hotels.com and Vrbo. In this role you will lead or support one or more key areas of the business, such as big brand moments, cultural or seasonal campaigns, regional initiatives (e.g. U.S. or Rest of World), or product and commercial go-to-market efforts and serve as a subject matter expert for the business or region you support.  

In this role, you will focus on: 

Strategy & Planning 

  • Collaborate with senior leadership to contribute to the integrated marketing strategy for your assigned area, guided by traveler insights, brand priorities, and business goals. 
  • Work with cross-functional teams, including product marketing, media, and creative, to develop engaging campaign concepts and go-to-market plans. 

Campaign Development & Execution 

  • Assist in the execution of brand campaigns, from major product launches to ongoing programs and local initiatives. 
  • Manage creative and media assets daily, collaborating with internal teams and external agencies. 
  • Ensure all creative work adheres to brand standards, reflects the brand’s tone of voice, and are effectively tailored for different channels and regions. 

Collaboration & Influence 

  • Foster strong relationships with stakeholders across product, marketing, communications, and creative teams. 
  • Keep project statuses updated and contribute to reports shared with leadership and cross-functional partners 
  • Support senior team members in the successful delivery of brand campaigns. 

Performance & Insights 

  • Help track campaign performance by collaborating with analytics and media teams. 
  • Utilize insights data to optimize campaigns and inform future strategies for continuous improvement. 

Experience and qualifications:  

  • Bachelor’s degree in Marketing, Communications, Business, or a related field 
  • 6+ years experience in a marketing brand or strategic management related role
  • Demonstrable experience working within creative production environments, delivering high-quality assets across multiple channels in line with media plans. 
  • Experienced in delivering data-driven brand strategies across marketing channels 
  • 2+ years’ experience managing complex marketing projects or Project Management Certification
  • A track record of end-to-end production delivery, including trafficking, timelines, and stakeholder coordination.
  • Exceptional communication, presentation, and interpersonal abilities 
    Passion for innovation, creativity, and staying ahead of industry trends

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

Skills Required

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • 6+ years experience in a marketing brand or strategic management role
  • 2+ years' experience managing complex marketing projects or Project Management Certification
  • Demonstrable experience in creative production environments
  • Exceptional communication, presentation, and interpersonal abilities

Expedia Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Expedia Group and has not been reviewed or approved by Expedia Group.

  • Wellbeing & Lifestyle Benefits Wellness and travel perks are positioned as differentiators, with wellness and travel reimbursement, brand discounts, and IATAN access supporting work-life balance. Flexible schedules, commuter benefits, and onsite amenities further enhance lifestyle value.
  • Parental & Family Support Family-focused provisions include generous parental leave, adoption and surrogacy assistance, childcare benefits, and caregiver support. Pet care leave and company-sponsored family events broaden the definition of family support.
  • Inclusive Benefits Coverage Healthcare is described as inclusive, extending coverage to partners regardless of gender or marital status and offering fertility and transgender services. This breadth signals support for diverse life stages and identities.

Expedia Group Insights

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The Company
HQ: Seattle, WA
16,000 Employees
Year Founded: 1996

What We Do

Expedia Group powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

Why Work With Us

As travelers and technologists, we are passionate about making travel more seamless, accessible and memorable. We embrace different perspectives, celebrate new ideas, and empower every Expedian to drive meaningful change. The experiences we create bridge divides and broaden horizons – helping create unforgettable memories through travel.

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