Marketing Manager

Posted 3 Days Ago
Be an Early Applicant
Waltham, MA, USA
In-Office
80K-150K Annually
Senior level
Biotech
The Role
The Marketing Manager will develop and execute integrated marketing strategies for the NavDx test, focusing on healthcare provider adoption and patient engagement, and measure campaign performance across various channels.
Summary Generated by Built In

About Us

Would you like to be part of a fast-growing team that believes no one should have to succumb to viral-mediated cancers? Naveris, a commercial stage, precision oncology diagnostics company with facilities in Boston, MA and Durham, NC, is looking for a Marketing Manager to help us advance our mission of developing and delivering novel diagnostics that transform cancer detection and improve patient outcomes. Our flagship test, NavDx, is a breakthrough blood-based DNA test for HPV cancers, clinically proven and already trusted by thousands of physicians and institutions across the U.S.

Opportunity

The Marketing Manager will lead integrated patient and healthcare provider (HCP) marketing initiatives to drive awareness, adoption, and engagement with the NavDx® blood test.

This role will be responsible for developing and executing HCP specific strategies that educate, build awareness, and drive demand, while also supporting patient awareness and engagement throughout the care journey. The ideal candidate is a strong cross-functional collaborator who can translate strategy into execution by partnering closely with internal stakeholders across sales, marketing, medical education, reimbursement, marketing access, and support.

Job Responsibilities

Integrated Marketing Strategy

  • Define and execute a comprehensive marketing strategy that supports both HCP adoption and patient engagement for the NavDx test.
  • Identify opportunities to improve awareness and utilization across the full patient journey, from diagnosis through surveillance

HCP Marketing

  • Develop and execute multi-channel campaigns targeting healthcare providers, including oncologists, surgeons, and care teams.
  • Partner with the Medical Education Manager to align marketing initiatives with clinical education priorities.
  • Translate clinical insights and data into clear, compelling marketing strategies and campaign direction.

Patient Engagement

  • Partner with the Patient Engagement Manager to support development and execution of patient engagement programs.
  • Identify opportunities to improve patient awareness, understanding, and adherence to surveillance testing.

Campaign Development

  • Lead execution of integrated campaigns across digital, email, social, events, and field channels.
  • Coordinate cross-functional inputs to ensure campaigns are delivered effectively and on time.
  • Partner with internal stakeholders to amplify educational and awareness initiatives across channels.
  • Support Naveris presence at medical congresses, patient events, and community programs.

Analytics and Performance Tracking

  • Measure and analyze performance of campaigns across both patient and HCP audiences.
  • Use insights to optimize programs and improve engagement and adoption.

Requirements

  • 5+ years experience in healthcare, diagnostics, biotech, or pharmaceutical marketing. 
  • Experience developing both HCP and patient-facing marketing programs. 
  • Demonstrated ability to collaborate cross-functionally, particularly with content, medical, and patient-focused teams. 
  • Strong understanding of clinical marketing and patient engagement strategies. 
  • Excellent project management and communication skills. 
  • Experience in oncology, diagnostics, or precision medicine preferred. 
  • Event logistics/management skills preferred.
  • Strong analytics capabilities.

Compliance Responsibilities

Health Insurance Portability and Accountability Act (HIPAA) is a federal law that describes the national standards to protect sensitive patient health information from being disclosed without the patient’s consent or knowledge. All roles at Naveris require compliance with legal and regulatory requirements of HIPAA and acceptance and adherence to all policies and standards at Naveris. Personnel acknowledges they are personally responsible for reporting any suspected violations or abuse and are required to complete HIPAA training when joining the company.

Why Naveris?

In addition to our great team and advanced medical technology, we offer our employees competitive compensation, work/life balance, remote work opportunities, and more!

Naveris is an Equal Opportunity Employer

Naveris is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We don’t just accept differences - we celebrate and support them. We do not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.
Salary Range : $80,000-$150,000

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The Company
HQ: Natick, MA
50 Employees
Year Founded: 2017

What We Do

Our mission at NAVERIS is to deliver innovations in technology with the potential to transform cancer detection, drug development, and clinical trials. Early detection of malignant cancers is critical to ensuring that tumors can be effectively treated with a favorable prognosis for patients. To this end, we are developing several related technologies with the potential to offer highly sensitive and specific cancer detection through blood analysis. Our flagship technology is a liquid biopsy blood test that analyzes tumor DNA in the circulation to detect specific subtypes of cancer. In clinical studies, this test has established its ability to detect cancers early – in many cases months before patients would be symptomatic given current clinical practice.

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