Marketing Manager

About Preface

Preface is a knowledge content and tech-enabling platform company with the mission to enable learners with up-trend tech knowledge and skills anytime, anywhere, and in any format. We have been living and breathing by the motto “there isn’t a thing that cannot be learnt. With the vision to increase the overall tech literacy of the world, Preface is known to provide market-leading education solutions to fulfil the ever-changing learning & customised-development needs of learners and corporates worldwide.

About the role: Marketing Manager

We are looking for a Marketing Manager with 6+ years of all-round marketing agency or in-house experience to join Preface, a global knowledge content and tech-enabling platform company redefining how individuals, organisations, and communities learn about technology.

This is a hands-on, strategic, and fast-paced role suited for a creative, data-driven marketer who thrives in a high-growth environment.

Reporting to the Head of Marketing, this role sits within Preface’s core marketing organisation and plays a pivotal part in driving brand awareness, lead generation, and revenue growth across multiple business units. You will be responsible for building full-funnel marketing strategies, executing impactful multi-channel campaigns, and shaping the brand presence of Preface across Hong Kong and global markets.

What you’ll be doing:

Marketing Strategy & Growth

• Develop and execute full-funnel marketing strategies to support business goals across B2C, B2B, and community initiatives.
• Build integrated marketing plans that include digital, social, events, partnerships, email marketing, and content.
• Lead campaign planning and execution for major brand initiatives, product launches, seasonal moments, and retail activations.
  

Brand & Creative

• Ensure consistent brand storytelling across all channels, formats, and touchpoints.
• Oversee development of creative assets (copy, visuals, videos) with internal and external teams.
• Drive brand innovation through bold, culturally relevant ideas and experimentation.

Demand Generation & Performance

• Own growth targets, driving leads and conversions across multiple customer segments.
• Manage digital marketing agency partners, ensuring strong performance across paid channels (Meta, Google etc.).
• Optimise campaign performance using analytics and reporting dashboards; propose data-driven improvements.

Content, Community & Events

• Lead development of content strategy across social, web, email, and offline formats.
• Collaborate with product, sales, operations, and academy teams to ensure cohesive messaging and learner engagement.
• Support execution of community events, activations, exhibitions, and pop-ups to grow awareness and deepen brand affinity.

Cross-functional Leadership

• Work closely with Sales, Ops, Learning Experience, and Product teams to align marketing efforts with business priorities.
• Manage external agencies and partners.
• Maintain brand presence across all Preface spaces including campuses, Preface Coffee & Wine, and campaign locations.

Requirements:

• 6+ years of marketing experience, ideally in both agency and fast-growth in-house environments.
• Proven track record in integrated marketing, brand building, and digital performance campaigns.
• Strong command of multi-channel marketing, including social, paid ads, content, email, partnerships, and events.
• Strong project management skills with the ability to juggle multiple campaigns across teams.
• Strategic thinker with hands-on execution ability, comfortable working in ambiguity and delivering in fast-paced settings.
• Excellent storytelling, communication, and stakeholder management skills.
• A humble team player with high ownership and a growth mindset.
• Fluent in English and Cantonese, both written and verbal.
• Experience in technology, education, retail, lifestyle, or cultural marketing is a plus.

Compensation package

• Competitive base salary
• Performance incentive plan tied to campaign outcomes and business impact
• High-growth pathway within a scaling global organisation

Becoming a Prefacer

At Preface, our talent is what sets us apart. Our People Team is dedicated to unlocking your full potential and supporting your development into a future-ready leader.

We offer a culture of collaboration, innovation, and continuous learning, fuelled by creativity, tech curiosity, and a shared mission to change the world through education.

We care about your wellbeing

• Competitive health insurance
• Complimentary food & beverage for you and your loved ones at Preface Coffee & Wine

We care about your growth & development

• Complimentary tech knowledge upskilling
• Global exposure and cross-country project opportunities
• Clear career progression pathways

We care about your day-to-day

• Premium working locations
• Casual work attire
• Do meaningful work with a company building the future of education and technology