Performance Marketing Manager - East Asia

Posted 9 Days Ago
Be an Early Applicant
4 Locations
Remote
Mid level
Blockchain • Fintech • Information Technology • Payments • Software • Financial Services • Cryptocurrency
The Role
Lead paid user acquisition and revenue growth in East Asia by managing full-funnel paid media campaigns, analyzing performance, and optimizing strategies.
Summary Generated by Built In

GoMining is expanding its presence across East Asia, and we are hiring a Performance Marketing Manager to lead paid user acquisition and revenue growth across Japan, South Korea, and Mainland China.

This role is ideal for a performance expert who deeply understands regional platforms, consumer behavior, and fast-paced growth environments.


Responsibilities
  • Own and scale full-funnel paid media campaigns across East Asian platforms, including:
    Google, Meta, TikTok, LINE, Naver, Kakao, WeChat, Baidu, Douyin, XiaoHongShu, and regional ad networks.
  • Drive efficient user acquisition, retention, and revenue growth with LTV-based optimization.
  • Build and execute testing frameworks: audiences, creatives, bidding strategies, landing pages.
  • Manage large monthly budgets while meeting strict CPA, ROAS, and retention KPIs.
  • Localize performance strategies in collaboration with creative, analytics, and product teams.
  • Develop dashboards, market reports, and performance insights.
  • Build relationships with platform partners, local vendors, and regional media agencies.
  • Stay ahead of East Asian digital trends, regulations, and platform innovations.

Requirements
    • 4+ years of hands-on experience in paid media / performance marketing.
    • Deep understanding of Japan, Korea, and China ad ecosystems, including local platforms and user behavior.
    • Proven track record of scaling campaigns in high-growth environments with strict efficiency goals.
    • Strong understanding of creative testing cycles and iteration models specific to East Asia.
    • Experience managing six-figure monthly budgets across multiple channels.
    • Strong skills in analytics, tracking, attribution, and measurement tools.
    • Ability to collaborate across cultures and time zones.
    • Strong communication skills (English B2/C1 or higher).
    • Highly preferred: candidates native to Japan, Korea, or Mainland China (or with equivalent regional expertise).

Benefits
  • Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
  • Work-life fit: remote or hybrid format with flexible hours across international teams.
  • Paid leave: up to 28 vacation days, 15 sick days, plus local holidays.
  • Recognition programs: structured performance reviews and team awards.
  • Team culture: retreats in international locations (for example, company villa in Turkey, Bali).

Top Skills

Baidu
Douyin
Google
Kakao
Line
Marketing Analytics Tools
Meta
Naver
Performance Measurement Tools
Tiktok
Wechat
Xiaohongshu
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
106 Employees
Year Founded: 2017

What We Do

At GoMining, we’re building a Bitcoin-centric superapp and web3 ecosystem — a gateway to earn, engage, and expand your exposure to BTC in entirely new ways.

Mining remains our foundation. But our ambition reaches far beyond.

Over the past year, we’ve started layering experiences that connect users more deeply with the Bitcoin economy:

🔹 Miner Wars — the world’s first GameFi mining strategy, letting players compete, strategize, and influence real Bitcoin rewards.
🔹 Virtual + debit cards (coming soon) — bringing daily BTC utility to the mainstream.
🔹 A Bitcoin rewards marketplace — turn hashrate earnings into real-world value.
🔹 BTCFi launchpad — early access to Bitcoin-native projects, with allocation rights tied to actual hashrate ownership.

We’ve also hit major milestones on the way:
✅ 4,170+ BTC mined
✅ 3,389,230 total registered app users

And we’re just getting started.

From real mining infrastructure to GameFi, mining rewards, and Bitcoin-powered financial tools — we’re reimagining what it means to interact with Bitcoin. Seamlessly. Strategically. Globally.

If you’re a forward-thinker with a passion for blockchain, crypto, and decentralized tech — we’d love to connect.

Explore open roles and help us shape the next chapter of Bitcoin.

Similar Jobs

Remote or Hybrid
Malaysia
289097 Employees

Mastercard Logo Mastercard

Manager, Enterprise Operations

Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Remote or Hybrid
Selangor, MYS
35300 Employees

Mastercard Logo Mastercard

Consultant

Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Remote or Hybrid
Selangor, MYS
35300 Employees

Mastercard Logo Mastercard

Lead, Enterprise Operations

Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Remote or Hybrid
Selangor, MYS
35300 Employees

Similar Companies Hiring

PRIMA Thumbnail
Travel • Software • Marketing Tech • Hospitality • eCommerce
US
15 Employees
Rain Thumbnail
Web3 • Payments • Infrastructure as a Service (IaaS) • Fintech • Financial Services • Cryptocurrency • Blockchain
New York, NY
40 Employees
Scotch Thumbnail
Software • Retail • Payments • Fintech • eCommerce • Artificial Intelligence • Analytics
US
25 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account