As a key member of Chanel’s Fragrance & Beauty Marketing team, you will lead the fragrance category strategy in Hong Kong, ensuring alignment with global and regional objectives. This role champions the orchestration of client journeys, elevating product ownership and delivering an ultra-luxury fragrance experience that reinforces Chanel’s brand desirability.
What Impact You Can Create at Chanel- Shape Category Strategy: Drive and implement fragrance initiatives that strengthen market share and brand equity.
- Deliver Integrated Experiences: Collaborate across Retail Marketing, CRM, Omni-channel, and PR/Media to create seamless client engagement.
- Optimize Performance: Monitor KPIs, analyze campaign effectiveness, and recommend improvements for sustained business impact.
- Enhance Client Journeys: Design personalized experiences and boutique events that deepen client loyalty and elevate the luxury fragrance narrative.
- Crafting innovative marketing strategies that resonate with luxury consumers.
- Leading cross-functional projects and fostering collaboration across diverse teams.
- Translating insights into impactful campaigns and client experiences.
- Driving excellence in execution while balancing creativity and precision.
- Qualifications & Experience: Degree in business or marketing; minimum 8 years of marketing experience, preferably in luxury beauty.
- Core Competencies:
- Passion for luxury and beauty, with a collaborative mindset.
- Ability to work independently, prioritize, and meet deadlines.
- Strong communication and interpersonal skills.
- Proficiency in Microsoft Word, Excel, and PowerPoint.
- Fluency in English and Chinese.
- Expertise: Proven ability in strategic planning, campaign management, forecasting, and budget oversight.
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to Chanel.
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What We Do
CHANEL is a private company and a world leader in creating, developing, manufacturing and distributing luxury products. Founded by Gabrielle Chanel at the beginning of the last century, CHANEL offers a broad range of high-end creations, including Ready-to-Wear, Leather Goods, Fashion Accessories, Eyewear, Fragrances, Makeup, Skincare, Jewelry and Watches. CHANEL is also renowned for its Haute Couture collections, presented twice yearly in Paris, and for having acquired a large number of specialized suppliers, collectively known as the Métiers d’Art. CHANEL is dedicated to ultimate luxury and to the highest level of craftsmanship. It is a brand whose core values remain historically grounded on exceptional creation. As such, CHANEL promotes culture, art, creativity and “savoir-faire” throughout the world, and invests significantly in people, R&D and innovation. At the end of 2019, CHANEL employed more than 28,000 people across the world.
