At Coface we make trade happen everyday
Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world. With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy. Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.
Shape the future of trade with us. Join our Happeners!
Job DescriptionMISSION :
We are seeking a dynamic and hands-on Marketing Manager to lead marketing activities in Hong Kong. The ideal candidate is fluent in English and Chinese, with the ability to handle translation work when needed. This role requires a highly motivated, creative self-starter who is eager to test new approaches, drive impactful campaigns, and contribute directly to business growth.
The Marketing Manager will be responsible for building brand awareness, strengthening market positioning, and supporting sales through digital marketing, social media, customer engagement, and events. You will work closely with the Sales Team and Country Manager to design and execute marketing initiatives that drive customer acquisition, retention, and partner success.
MAIN RESPONSIBILITIES:
- Marketing Strategy & Execution
- Plan, execute, and optimize local marketing activities in alignment with regional strategy.
- Develop and implement integrated marketing campaigns across digital, social, and offline channels.
- Adapt and translate marketing content for local use while ensuring brand consistency.
- Digital & Social Media Marketing
- Manage and grow the company’s digital presence in Hong Kong through website, SEO, social media, and online campaigns.
- Track, analyze, and report on digital marketing performance, making data-driven recommendations for improvement.
- Customer & Partner Marketing
- Design and deliver marketing programs that strengthen relationships with customers and partners.
- Create case studies, testimonials, and local marketing materials to support sales efforts.
- Events & Campaigns
- Organize and execute local events, seminars, and client engagement activities.
- Manage logistics, vendors, and communications to ensure high-quality delivery.
- Collaboration & Stakeholder Management
- Work closely with Sales and the Country Manager to align marketing activities with business priorities.
- Coordinate with the regional marketing team to localize campaigns, messaging, and initiatives.
- Product support
- Provide ad hoc support during clause validation process ensuring adherence local market regulations.
- Laise with Legal and Compliance to ensure full accuracy.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Minimum 5 years’ marketing experience, ideally in B2B or financial/professional services.
- Fluency in English, and Chinese a plus
- Proficiency in digital marketing tools, analytics, and social media platforms.
- Experience in event management and partner/customer engagement marketing.
- Strong project management and organizational skills, with ability to juggle multiple priorities.
- Self-starter mindset: proactive, resourceful, and eager to experiment with new approaches.
- Excellent communication and interpersonal skills, with ability to collaborate across functions and cultures.
- Great place to work: central and modern office
- Opportunities to learn: budget every year for training, languages platform, e-learning platform, dedicated development program…
- Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
- Health care
Top Skills
What We Do
With over 75 years of experience and the most extensive international network, Coface is a leader in trade credit insurance & risk management, and a recognized provider of Factoring, Debt Collection, Single Risk insurance, Bonding, and Information Services. Coface’s experts work to the beat of the global economy, helping ~50,000 clients in 100 countries build successful, growing, and dynamic businesses. With Coface’s insight and advice, these companies can make informed decisions. The Group' solutions strengthen their ability to sell by providing them with reliable information on their commercial partners and protecting them against non-payment risks, both domestically and for export. In 2023, Coface employed ~4,970 people and registered a turnover of €1.868 billion.
