Marketing Manager

Job Title: Marketing Manager – DEWALT, STANLEY, BLACK & DECKER
Location: South Africa
Company: Stanley Black & Decker

About Stanley Black & Decker:

Stanley Black & Decker is a global leader in tools and storage, security solutions, and industrial automation. With an enduring commitment to innovation, sustainability, and excellence, our company is home to some of the world’s most trusted and iconic brands. In South Africa, we take pride in bringing our renowned brands—DEWALT, STANLEY, and BLACK & DECKER—to local markets, helping professionals and consumers achieve their best work every day.

Position Overview:

We are seeking a dynamic, results-driven Marketing Manager to lead marketing initiatives for our key brands—DEWALT, STANLEY, and BLACK & DECKER—in South Africa. This role will encompass all aspects of trade marketing, brand marketing, and digital marketing, with a focus on driving growth, expanding market share, and elevating brand awareness. The ideal candidate will have a deep understanding of the local market, consumer behaviour, and the tools and hardware industry.

Key Responsibilities:

1. Brand Marketing:

• Develop and execute comprehensive brand strategies for DEWALT, STANLEY, and BLACK & DECKER, ensuring alignment with global brand positioning while adapting to local market needs.
• Lead brand campaigns, ensuring consistent messaging and visual identity across all touchpoints.
• Analyse brand performance, track key performance indicators (KPIs), and make data-driven decisions to continuously optimise brand health and market share.
• Manage marketing budgets, allocating resources effectively across various marketing initiatives.
• Build strong relationships with key stakeholders, including internal teams, retailers, and distributors, to ensure brand strategies are effectively communicated and executed.

2. Trade Marketing:

• Work closely with sales teams and trade partners to develop and implement trade marketing programmes that drive product visibility and sales.
• Collaborate with retail partners to design and execute in-store promotions, point-of-sale (POS) materials, and merchandising strategies.
• Monitor and evaluate the effectiveness of trade marketing activities, adjusting plans as necessary to maximise ROI.
• Stay abreast of competitor activities, identifying market trends and opportunities to create competitive advantages in the trade sector.

3. Digital Marketing:

• Lead the digital marketing strategy for DEWALT, STANLEY, and BLACK & DECKER, including paid search, social media, email marketing, and content marketing.
• Oversee the development and execution of digital campaigns that drive brand awareness, customer engagement, and drive sales.
• Work closely with the eCommerce team to optimise online presence across key retail platforms, ensuring a seamless customer journey.
• Manage the social media strategy for all brands, ensuring a consistent brand voice and engaging content that resonates with target audiences.
• Monitor and optimes SBD brand websites ensuring prioritisation of new products and campaigns          

4. Cross-Functional Collaboration:

• Partner with product managers, sales teams, and customer service departments to ensure alignment of marketing efforts with overall business objectives.
• Support the development of new product launches, ensuring marketing strategies are integrated with go-to-market plans.
• Leverage the EMEA-ANZ brand and digital teams to reduce workload locally and focus on optimisation of central campaigns through local adaptations

5. Market Insights and Reporting:

• Conduct market research and competitor analysis to identify consumer trends, market needs, and areas for potential growth.
• Regularly report on marketing performance, providing insights and recommendations to senior leadership to inform strategic decision-making.

Key Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA is a plus).
• Minimum of 5 years of marketing experience in the consumer goods or tools industry, with a proven track record of success in brand management, trade marketing, and digital marketing.
• Strong knowledge of the South African market, including consumer behaviour, retail dynamics, and digital marketing trends.
• Experience in working with major brands, ideally in the tools or hardware sector, such as DEWALT, STANLEY, BLACK & DECKER, or similar.
• Proven ability to develop and execute successful marketing campaigns across various channels (digital, retail, trade).
• Track record for working in small, agile teams in a fast-paced commercial environment
• Strong analytical skills, with the ability to use data to drive decision-making and optimise marketing performance.
• Excellent project management and organisational skills, with the ability to manage multiple initiatives simultaneously.
• Exceptional communication and interpersonal skills, with the ability to build relationships and influence at all levels of the organisation.

Additional Skills:

• Experience in digital marketing tools and platforms
• Experience in eCommerce and online retail strategies.
• Knowledge of local regulations and industry standards in South Africa.

What We Offer:

• Competitive salary and benefits package.
• A dynamic and supportive work environment with opportunities for professional growth and development.
• The chance to work with iconic global brands and contribute to the success of Stanley Black & Decker in South Africa.
• Opportunities to lead marketing strategies and collaborate with a talented team of professionals.

Stanley Black & Decker is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

If you are passionate about marketing, innovation, and making an impact in the tools and hardware industry, we would love to hear from you!

Apply now!

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.