Marketing Manager

Role Mission

As Andile’s Marketing Manager, you will be the engine for our 2026 strategic plan. Your mission is to execute the marketing initiatives that transform Andile’s brand positioning from a specialist systems implementer to an innovation-driven capital markets partner.

You will be responsible for translating Andile's full-service portfolio—from our core "Platform CoE's" (Calypso, Front Arena) to our "Run, Change, and Transform" solutions—into compelling market narratives. Reporting directly to the Head of Business Development, this role is a commercial function, responsible for building a qualified pipeline and arming our BD team with the strategic messaging to win.

Key Responsibilities

• Strategic Campaign Execution:
  • Lead the execution of flagship thought leadership campaigns, such as the "Modern Treasury & Resilient Risk" campaign.
  • Develop and manage an integrated content calendar (whitepapers, case studies, webinars, social media) that articulates our full value chain: leveraging our "Platform" expertise to deliver "Run" (Managed Services), "Change" (Project Execution), and "Transform" (FinMio, Advisory) solutions.
    

• Product Marketing & Go-to-Market (GTM):
  • Drive the GTM strategy for our productized services, specifically our "Advisory CoE" offering (RRA Viability Assessment) and our "Transform" solution (FinMio SaaS platform).
  • Develop clear value propositions, messaging, and sales enablement materials (e.g., pitch decks, battle cards, one-pagers) for these solutions.

• Account-Based Marketing (ABM) & Sales Alignment:
  • In close partnership with the Head of Business Development, design and execute bespoke ABM programs for our key clients.
  • Focus on strategic account penetration: creating and nurturing opportunities to cross-sell "Transform" and "Advisory" solutions into these key relationships.
  • Serve as the key marketing liaison for the BD team, ensuring they are fully equipped with the messaging and materials needed to win.

• Digital & Brand Management:
  • Oversee Andile’s digital channels (website, LinkedIn), ensuring our narrative—from technical excellence (CoE's) to strategic transformation (FinMio, RRA)—is consistent across all touchpoints.
  • Champion the 2026 messaging hierarchy internally to ensure all client-facing communication is aligned.

• Performance & Analytics:
  • Track, measure, and report on campaign performance, focusing on key business outcomes: Marketing Qualified Leads (MQLs), pipeline contribution, and strategic account engagement.
  • Use data to provide insights, optimise campaigns, and demonstrate marketing's ROI to the executive team.

Qualifications & Experience

Required:

• Education: A recognised degree or diploma in Marketing, Branding, Communications, Strategy, or a related field.
• Experience: 5-10 years of strategic B2B marketing experience.
• Industry Expertise: Demonstrable experience in financial services, global markets, FinTech, professional services, or enterprise software is ideal.
• Domain Knowledge: A strong understanding of complex B2B sales cycles and the financial services ecosystem.
• Content & Campaign Mastery: Proven track record of developing and executing successful, content-led thought leadership campaigns.
• Technical Skills: Proficiency with CRM (e.g., FreshSales), marketing automation (e.g., HubSpot), and LinkedIn Campaign Manager.

Candidate Profile (The "Who"):

• A Strategic Communicator: You can interview a Calypso architect and an RRA consultant and weave their expertise into a single, cohesive story about "Making Markets Thrive." Your writing skills are exceptional.
• Commercially Minded: Reporting to the Head of BD, your success is measured by pipeline contribution and revenue, not just marketing activities.
• A Strategic Doer: You can think at the 30,000-foot level about our "Run, Change, Transform" strategy and then dive in to write the email copy and build the campaign workflow yourself.
• Low-Ego, High-Impact: You thrive in an expert-led environment and can manage senior stakeholders with confidence and diplomacy.
• Intellectually Curious: You have a genuine interest in financial markets, technology, and risk, and are motivated to become a subject matter expert.

Why Join Andile?

This is a unique opportunity to be at the forefront of Andile’s strategic evolution. You will not be a small cog in a large machine; you will be a pivotal player in shaping the narrative of a leading African fintech and advisory firm. We are a team of deep experts who value innovation, integrity, and impact. If you are a strategic marketer who thrives on complex challenges and wants to build a brand of true significance, we want to hear from you.