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What We'll Bring:
We’re looking for a dynamic and strategic Product Marketing Manager to be an integral part of the growth of TransUnion’s business across the Africa region. This role owns regional go to market strategy, delivers differentiated value propositions, and ensures successful commercial outcomes through tight cross functional collaboration.You will lead both strategic and tactical product marketing activity across TransUnion’s solution portfolio and the different sectors we serve. You will foster tight collaboration across regional teams (Sales, Marketing, Product Solutions, Strategy) and work closely with your global Product Marketing associates.
The voice of the customer will be at the heart of what you do.
What You'll Bring:
- 7+ years in B2B product marketing, preferably within information services or broader SaaS sectors.
- Demonstrated success bringing new solutions to market and driving ongoing growth with a strong commercial acumen
- Ability to translate complexity into clear customer‑facing value
- Exceptional collaboration and communication skills with the ability to influence others
- Passion for translating complex business problems and solutions into compelling stories
- Focussed on outcomes – you are a problem solver who combines data-driven insights with creative thinking. You couple strategic approach with hands-on ownership to achieve success
- It’s advantageous if you have experience working in:
- a matrixed global organisation
- Financial Services, FinTech, lending, fraud, and regulated markets
Impact You'll Make:
- Regional Strategy & Execution: Own and lead go-to-market strategies tailored to regional market dynamics, customer needs, and competitive landscapes. This will include supporting product launches, sales enablement, market-driven initiatives, and targeted campaigns.
- Content & Messaging: Develop and roll-out solution messaging, sales enablement materials, and content that captures the customer issues, market trends, and the walk to TransUnion’s value proposition. Creating narratives that uniquely position TransUnion in the market and resonate deeply with buyers. This will include materials such as pitch decks, solution brochures, customer case studies, and competitive battlecards. Build and maintain personas and ideal customer profiles that reflect the regional and vertical market nuances.
- Market Intelligence: Conduct ongoing market, customer, and competitor analysis to inform positioning and product roadmaps, create powerful stories that resonate with the regional market and differentiate TransUnion’s propositions from the competition.
- Cross-Functional Collaboration: Influence and align stakeholders across product, sales, market development, and marketing teams to ensure go-to-market readiness across the organisation. Work tightly with the global Product Marketing team to drive and localise global launches in the African market, and leverage best-practice processes and tools.
- Performance Measurement: Track and report on key performance indicators to measure the impact of product marketing.
TransUnion Job Title
Advisor, Product MarketingWhat the Team is Saying
What We Do
TransUnion is a global information and insights company that makes trust possible by ensuring that each consumer is reliably and safely represented in the marketplace. We do this by having an accurate and comprehensive picture of each person. This picture is grounded in our legacy as a credit reporting agency which enables us to tap into both credit and public record data; our data fusion methodology that helps us link, match and tap into the awesome combined power of that data; and our knowledgeable and passionate team, who stewards the information with expertise, and in accordance with local legislation around the world. Because of our work, organizations can better understand consumers in order to make more informed decisions, and earn their trust through great, personalized experiences, and the proactive extension of the right opportunities, tools and offers. In turn, consumers can be confident that their data identities will result in the opportunities they deserve. We make trust possible, so businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®—it’s our purpose, and what drives us every day.
Why Work With Us
Our culture is welcoming, energetic and innovative. There’s an overall synergy that flows throughout TransUnion, creating a sense of unity in knowing that we’re all working to achieve the same overall goal. We’re dedicated to providing opportunities for our people to get involved and stay connected with their colleagues across the globe.
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Employees engage in a combination of remote and on-site work.
