Develop and execute comprehensive performance marketing strategies to acquire leads through online and offline channels.
Manage and optimize digital campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI.
Utilize SEO/SEM, email marketing, social media, and other online tactics to generate leads and drive conversions.
Oversee traditional marketing channels such as print, outdoor, and events to enhance brand visibility and attract potential students.
Act as the primary point of contact for the marketing agencies, overseeing project timelines, deliverables, and budgets to ensure alignment with goals and objectives.
Analize campaign performance data and metrics to provide actionable insights and recommendations for continuous improvement.
Collaborate with internal teams including admissions, content, and design to ensure marketing initiatives align with enrolment goals.
Lead a team of marketing professionals, providing guidance, mentorship, and performance feedback.
Stay updated with industry trends and best practices in performance marketing and education sector marketing.
Skills Required
- Experience in performance marketing strategies
- Ability to optimize digital campaigns
- Proficiency in SEO/SEM and email marketing
- Experience managing marketing teams
- Strong analytical skills for campaign performance data
What We Do
LingoAce brings language learning to life, combining our expertise of authentic teaching with new-grade technology to deliver the most engaging and effective online classes for the young modern learner. We understand the challenges of learning a new language in a non-immersive environment with traditional passive language-teaching. That’s why we set out to transform the way modern young learners are engaged, with the goal of making language learning fun and fulfilling. With a team more than 1,300 strong, and over 4,000 certified teachers currently in our company, we offer a variety of globally-accredited Chinese syllabus, catering to the diverse proficiencies and cultural backgrounds of learners from over 100 countries. We have also recently closed our Series B and C funding rounds, with a total of $180 million raised to date. Some of our great partners and backers include: Sequoia Capital India, Owl Ventures, Tiger Global, Shunwei Capital, SWC Global & Decent Capital.
