Digital and Loyalty Marketing Manager

Reposted 24 Days Ago
Be an Early Applicant
Hiring Remotely in Bangkok, Phra Nakhon, Bangkok, THA
Remote
Mid level
Information Technology • Software
The Role
Responsible for developing customer segmentation strategies through data analysis, collaborating with various teams to enhance marketing and product strategies.
Summary Generated by Built In

Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams.

We are looking for potential candidates who are eager to learn and grow to join our young talent team.

Job Posting Location

Bangkok

Job Summary

Responsible for developing and refining customer segmentation strategies through data analysis and insight generation. The team collaborates cross-functionally to apply these insights in marketing, sales, and product initiatives—driving targeted engagement and continuous strategy improvement based on evolving customer and market trends.

Job Description

  • Develop, oversee, and continuously refine customer segmentation frameworks and models
  • Analyze customer data to identify meaningful segments based on behavior, demographics, and needs
  • Lead data collection, analysis, and interpretation efforts
  • Generate actionable segment insights for marketing campaigns, product development, and customer engagement initiatives
  • Collaborate with marketing, sales, and product teams to craft tailored strategies for each segment
  • Manage segmentation team and coordinate cross-functional efforts
  • Monitor market and customer trends to update segmentation strategies accordingly

Recruiter

Buranan Suwanpreecha (บูรนันท์ สุวรรณปรีชา)

Top Skills

Data Analysis
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The Company
HQ: Phayathai, Bangkok
4,005 Employees
Year Founded: 1990

What We Do

Advanced Info Service Public Company Limited (AIS) is the 5G Digital Service Provider with the most spectra to provide service, totalling 1420MHz . The company has the most subscribers in Thailand, counting over 45.7 million in September 2022. AIS is ready to power Thailand with 5G technology which currently covers 77 provinces through 3 core businesses: mobile phones, high-speed home broadband through AIS Fibre, and Digital Services in 5 aspects of video, the Cloud, digital payments, the Internet of Things (IoT) and services provided jointly with partners. The company is also expanding into AIS eSports and AIS Insurance Service. All of this is to proceed with the vision of becoming a Cognitive Tech-Co, to support a robust digital infrastructure for the country, boost the industrial sector’s competitive potential and upgrade quality of life for all Thais.

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