The Role
Manages strategic marketing planning, budgets, success metrics, and campaigns for healthcare institutes, service lines, programs, facilities, and physicians. Leads Marketing Specialists and executes marketing, community relations, and communications initiatives aimed at increasing awareness and preference among consumer and physician audiences. Collaborates with marketing leadership and service line teams while overseeing direct reports.
Summary Generated by Built In
Job Summary:
Core service lines include heart and vascular care, orthopedics, neurosciences, trauma, cancer, behavioral health, and women’s and children’s services. Through our employed physician network, outpatient centers, hospice, laboratory services, and research and education programs, we deliver coordinated, community-based care across the region.
Works with the Marketing Director and service line leader teams to manage the strategic planning process, develop related budgets and determine key metrics of success. Strives to increase awareness, consideration and preference of services and PPG physicians among key consumer and physician target markets. Leads the team of Marketing Specialists to execute strategic plans.In addition, the Manager will have direct responsibility for execution of marketing, community relations and communication efforts for select Parkview Health institutes, service lines, programs, facilities and physicians.
Qualifications Education: Bachelor's degree in Marketing, communications, Journalism, Public Relations or related field.
License & Cert: Experience:
Must have ten years experience in marketing or communications with healthcare experience preferred. Must have experience in managing direct reports.
Other Qualifications: Demonstrates excellent written and verbal communication skills.
About Us Parkview Health is a not-for-profit, community-owned health system serving Indiana and northwest Ohio. The system includes 16 hospitals, a large, integrated medical group, and more than 17,500 co-workers. Our team has earned national recognition for excellence in safety, quality, patient experience, and workplace culture.Core service lines include heart and vascular care, orthopedics, neurosciences, trauma, cancer, behavioral health, and women’s and children’s services. Through our employed physician network, outpatient centers, hospice, laboratory services, and research and education programs, we deliver coordinated, community-based care across the region.
Skills Required
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field
- Ten years of experience in marketing or communications
- Experience managing direct reports
- Healthcare experience
- Excellent written and verbal communication skills
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The Company
What We Do
Parkview Health is a not-for-profit, community-based health system serving Indiana and northwest Ohio. It delivers integrated healthcare through community hospitals and nearly 300 physician offices, with care spanning cancer, heart health, mental health, neurology, orthopedics, pediatrics, primary care and women’s health. Its mission is to improve health and inspire well-being, and it emphasizes safety, quality, patient experience and workplace culture.
