The Role
Leads integrated marketing and communications programs for federal clients, managing client relationships, teams, budgets, creative development, outreach, stakeholder engagement, timelines, risks, reporting, and campaign KPIs. Develops strategic plans, marketing tactics, communications, research, digital and social strategies, and client deliverables while ensuring work remains on-brand and compliant with contract requirements.
Summary Generated by Built In
Marketing Manager
Level: Journeyman | Work Location: Remote (DMV Area)
ABOUT THE ROLE
Red Carrot is seeking a Marketing Manager to lead marketing and communications teams supporting our federal government clients. This role manages client relationships and provides leadership and coaching for direct reports, while developing and managing large-scale integrated marketing programs. The role oversees client relationships, creative development, consumer outreach, and stakeholder engagement, and requires strong project management and writing skills along with a high level of attention to detail.
KEY RESPONSIBILITIES
Level: Journeyman | Work Location: Remote (DMV Area)
ABOUT THE ROLE
Red Carrot is seeking a Marketing Manager to lead marketing and communications teams supporting our federal government clients. This role manages client relationships and provides leadership and coaching for direct reports, while developing and managing large-scale integrated marketing programs. The role oversees client relationships, creative development, consumer outreach, and stakeholder engagement, and requires strong project management and writing skills along with a high level of attention to detail.
KEY RESPONSIBILITIES
- Direct marketing objectives, programs, and policies for all client products and services
- Translate the marketing vision into integrated business plans, tactics, projects, and deliverables
- Execute market research, digital, creative, communications, and implementation planning
- Develop budgets and resources to execute marketing plans
- Review, edit, and implement strategic plans, creative briefs, client presentations, and other written communications
- Deliver insights on emerging trends and digital/social strategies for engaging multicultural and general market audiences
- Review creative concepts to ensure marketing and creative work is on-strategy and on-brand before client delivery
- Establish success metrics and KPIs, and facilitate reporting against campaign goals and outcomes
- Develop strong client relationships, ensure compliance with the Scope of Work, and oversee project timelines, risks, and monthly reporting
- Bachelor's degree in advertising, communications, journalism, public relations, or related field
- 3 years of experience managing advertising or marketing communications
- Verifiable agency experience, plus expertise in integrated communications, paid advertising, and brand development
- Strong time and budget management skills, with the ability to collaborate with others and set direction for a team
- Exceptional written and verbal communication skills; proficient in Microsoft Office 365 and experienced with data-driven programs like Google Analytics
- Ability to obtain a Public Trust Clearance, or hold an existing Public Trust or Security Clearance; PMP certification and knowledge of federal government contracting highly desirable
Skills Required
- Bachelor's degree in advertising, communications, journalism, public relations, or a related field
- At least 3 years of experience managing advertising or marketing communications
- Verifiable agency experience
- Expertise in integrated communications, paid advertising, and brand development
- Strong time and budget management skills
- Ability to collaborate and set direction for a team
- Exceptional written and verbal communication skills
- Proficiency in Microsoft Office 365
- Experience with data-driven programs such as Google Analytics
- Ability to obtain a Public Trust Clearance or hold an existing Public Trust or security clearance
- PMP certification
- Knowledge of federal government contracting
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The Company
What We Do
Red Carrot delivers data-inspired, measurable success to fuel your growth. We are consistently responsive and adaptive to the ever-changing market dynamics. Our team is readily available to empower your projects for today’s market. Red Carrot supports clients on projects across many industries. Our team is ready to tackle your biggest Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions challenges.
