The Role
Leads regional marketing for medical device products across Australia, New Zealand, and APAC. Responsibilities include product commercialization, launch strategy, customer and field support, conference management, promotional content, market and competitive analysis, product training, sales enablement, and market research. The role also supervises staff, manages event budgets, collaborates cross-functionally, and communicates with physicians, sales teams, distributors, and global marketing stakeholders.
Summary Generated by Built In
As a Marketing Manager, you will play an integral part in growing Penumbra in Australia and New Zealand by Increasing sales and customer satisfaction within Australia/New Zealand and APAC as a whole. You will work as part of a cross-functional team, the role will develop, implement, and monitor marketing activities for Penumbra products, and will play a pivotal role in the launch and delivery of Penumbra's lifesaving products. You will assist in the commercialization of our current and future products in your assigned region. Combining day-to-day marketing activities with critical strategy planning and execution, you will maintain close communication with physician customers, sales territory managers, and international marketing team members.
What You’ll Work On
• Manage continuing customer and field-oriented product support activities in assigned region.
• Select, manage, train and develop staff. Establish objectives and assignments and provide ongoing feedback through performance reviews and development plans.
• Event Coordination & Conference Management: Organize and manage key industry events and conferences to enhance brand visibility and product promotion. Oversee and manage budgets associated with these events to ensure cost-effective execution.
• Implement promotion strategies, ensuring accuracy of product communication content.
• Participate on cross-functional launch team to ensure successful delivery of new products to sales organization and end users.
• Manage an ongoing evaluation of company products in the marketplace, with emphasis on customer needs and perceptions.
• Implement promotion strategies, ensuring accuracy of product communication content.
• Participate in field training on company products, and in the development of training materials.
• Identify market opportunities to maximize market penetration.
• Perform an ongoing evaluation of the competitive situation and selling basis with a special emphasis on the customer’s view of competitive products and features.
• Participate on cross-functional launch team to ensure successful delivery of completed product to sales organization and end users. Rollout activities may include: internal activities, e.g., packaging, or external activities, e.g., demo protocols.
• Articulate and reinforce high level positioning concepts to the field organization.
• Support global marketing activities through communication and other support for regional sales and marketing team members, direct and to distributors.
• Participate in developing detailed marketing literature and other sales tools for the Penumbra products assigned.
• Participate in market research activities as required.
What You Contribute
• A Bachelor's degree Business, Biology, or related field with 3+ years of related experience in the medical device industry with progressively increasing responsibilities, or equivalent combination of education and experience
• Proven experience in a clinical setting, with a strong grasp of clinical data application in marketing strategies
• Demonstrated success in event management and coordination, conference management, and executing effective product launch strategies
• Creativity and a passion for innovation
• Strong analytical skills in forecast and identifying trends and challenges
• 1+ years of experience in a supervisory role desired
• Ability to interact with not only senior leadership but all levels within the organization
• Outstanding oral, written, and interpersonal communication skills.
• Medical device, pharmaceutical, biotech, or other regulated industry experience desired
• High degree of accuracy and attention to detail
• Proficiency with MS Word, Excel, and PowerPoint
• Excellent organizational skills with ability to prioritize assignments while handling various projects simultaneously
Working Conditions
General office, laboratory, and hospital environments. Willingness and ability to work on site. May have business travel from 30% - 50%. Potential exposure to blood-borne pathogens. Requires some lifting and moving of up to 25 pounds. Must be able to move between buildings and floors. Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day. Must be able to read, prepare emails, and produce documents and spreadsheets. Must be able to move within the office and access file cabinets or supplies, as needed. Must be able to communicate and exchange accurate information with employees at all levels on a daily basis.
Skills Required
- Bachelor's degree in Business, Biology, or a related field, or equivalent education and experience
- 3+ years of related experience in the medical device industry with progressively increasing responsibilities
- Experience in a clinical setting and ability to apply clinical data to marketing strategies
- Experience managing events and conferences
- Experience executing effective product launch strategies
- Strong analytical skills, including forecasting and trend identification
- At least 1 year of supervisory experience
- Medical device, pharmaceutical, biotech, or other regulated industry experience
- Strong oral, written, interpersonal, and communication skills
- Proficiency with Microsoft Word, Excel, and PowerPoint
- Strong organizational skills and ability to prioritize multiple assignments
- High degree of accuracy and attention to detail
- Willingness and ability to work on site
- Ability to travel 30% to 50% for business
- Ability to lift and move up to 25 pounds and work in office, laboratory, and hospital environments
Penumbra Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Penumbra and has not been reviewed or approved by Penumbra.
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Healthcare Strength — Company materials describe comprehensive medical, dental, and vision coverage with immediate eligibility, alongside life and disability insurance. Feedback suggests health coverage quality is a standout element of the package.
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Parental & Family Support — Company sources indicate fully paid parental leave and on-site support for nursing parents in key locations. Feedback suggests family support policies compare favorably within med‑tech employers.
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Leave & Time Off Breadth — Company postings outline paid holidays, sick leave, and vacation that increases with tenure. Feedback suggests time‑off provisions are broadly competitive when weighing total package value.
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The Company
What We Do
Penumbra, Inc., headquartered in Alameda, California, is a global healthcare company focused on innovative therapies. Penumbra designs, develops, manufactures and markets novel products and has a broad portfolio that addresses challenging medical conditions in markets with significant unmet need. Penumbra sells its products to hospitals and healthcare providers primarily through its direct sales organization in the United States, most of Europe, Canada and Australia, and through distributors in select international markets. The Penumbra logo is a trademark of Penumbra, Inc. Members of the Penumbra team agree that this is where their work has meaning -- we are transforming the treatment of some of the world's most devastating conditions. Penumbra is where everyone's ideas matter, and where learning and growth are constant.
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