Marketing Manager

Posted 4 Hours Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
Healthtech
The Role
Drives go-to-market strategy, portfolio growth, product launches, marketing plans, value propositions, positioning, and omni-channel customer experiences. Uses market analysis, competitive intelligence, and consumer insights to develop growth initiatives and improve commercial performance. Partners with sales, regional marketing, global business units, and cross-functional stakeholders to localize assets and execute integrated campaigns.
Summary Generated by Built In
Job TitleMarketing Manager

Job Description

Job Title

Marketing Manager - Commercial


Responsible for driving portfolio growth, go-to-market excellence, and customer-centric marketing strategies across assigned product, solution, and service portfolios.


Your role

• Drive the go-to-market strategy and execution for assigned product portfolios, ensuring alignment with business objectives, customer needs, and market opportunities.

• Lead new product introductions and launches, collaborating closely with regional, commercial, and global teams to ensure successful execution and on-time delivery.

• Develop annual marketing and business plans through market analysis, competitive intelligence, and consumer insights, translating strategy into impactful portfolio and growth initiatives.

• Create compelling value propositions, optimize portfolio positioning, and design omni-channel customer and shopper experiences that enhance engagement and accelerate business performance.

• Partner with sales, regional marketing, global business units, and cross-functional stakeholders to localize global assets, improve marketing effectiveness, and drive commercial success.


You're the right fit if:


1. Experience

  • 7+ years of experience in marketing, category management, or commercial marketing within a multinational or fast-paced organization.
  • Proven track record of managing product launches and executing integrated marketing campaigns.

2. Skills

  • Strong strategic thinking, market analysis, competitive intelligence, and business planning capabilities.
  • Experience with omni-channel(E-commerce) marketing, customer journey development, and portfolio positioning.
  • Excellent stakeholder management and cross-functional collaboration skills.

3. Education

  • Bachelor's Degree in Marketing, Business Administration, or a related field; advanced degree preferred.

4. Anything else

  • Self-driven with strong project management skills and ability to work independently under broad guidance.
  • Demonstrated ability to translate consumer insights into actionable marketing strategies and commercial results.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week. (Work From Home Every Friday)


About Philips


Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care.

Skills Required

  • 7+ years of experience in marketing, category management, or commercial marketing within a multinational or fast-paced organization
  • Proven experience managing product launches and executing integrated marketing campaigns
  • Strong strategic thinking, market analysis, competitive intelligence, and business planning capabilities
  • Experience with omnichannel or e-commerce marketing, customer journey development, and portfolio positioning
  • Excellent stakeholder management and cross-functional collaboration skills
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Advanced degree
  • Strong project management skills and ability to work independently under broad guidance
  • Ability to translate consumer insights into actionable marketing strategies and commercial results

Philips Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Philips and has not been reviewed or approved by Philips.

  • Retirement Support Retirement support is positioned as a standout, including a strong 401(k) match (often described at 7%) alongside pensions in some contexts.
  • Flexible Benefits Flexible benefits are emphasized through choice in health insurance options and a broad “Total Rewards” approach that combines compensation, health and wellness, and work-life support.
  • Leave & Time Off Breadth Leave and time off breadth appears strong, with generous paid time off and policies covering parental leave, caregiving responsibilities, volunteering, and family medical leave.

Philips Insights

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The Company
Bothell, Washington
Year Founded: 1891

What We Do

As a leading health technology company, it is our purpose to improve people’s health and well-being through meaningful innovation. Our goal is to improve 2.5 billion lives per year by 2030. ​ ​ We're always looking for ways to make life better – not only for our customers, but also for everyone working here. That's why we're taking steps to create an environment where we all acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success.

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