Marketing Manager

Posted 5 Days Ago
Boston, MA, USA
Hybrid
140K-210K Annually
Senior level
Biotech • Pharmaceutical
The Role
Supports pharmaceutical marketing strategy by developing HCP and patient materials, managing CRM uploads, speaker programs, conferences, agency partners, budgets, and tactic performance metrics. Collaborates with brand leaders to measure impact, generate marketing insights, ensure regulatory alignment, and execute effective customer engagement initiatives. Serves as a resource for less experienced team members.
Summary Generated by Built In

Job Description

General Summary:

The Marketing Senior Manager will support the delivery of the marketing strategy by overseeing development of HCP and/or patient and caregiver tactics, and ensuring those tactics are delivered to customers effectively and monitored for effectiveness.

Key Duties and Responsibilities:

  • Develops and updates marketing materials which are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.)
  • Enhances customer engagement by ensuring marketing pieces have been uploaded to the CRM platform, administering speakers programs, coordinating conference activities (including promotional booths, conference materials)
  • Analyzes complex digital and print material usage metrics for performance reporting and assessing needs for future updates across brands
  • Manages agency partners to ensure budget is not exceeded and timely deliverables are executed
  • Collaborates with brand leaders to ensure metrics are in place to measure the impact of tactics in field
  • Leverages knowledge of best practices to develop key marketing insights
  • Acts as a resource for team members with less experience
  • Knowledge and Skills:

  • Ability to understand the target market at a high level
  • Broad understanding of regulatory rules and regulations
  • Ability to understand all elements of brand strategy and role in executing that strategy
  • Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management
  • Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities
  • Strong knowledge of MS Office applications, including PowerPoint, Excel and Word
  • Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
  • Education and Experience:

  • Bachelor's degree in marketing, business, scientific area, or related field
  • Typically requires 6 years of experience or the equivalent combination of education and experience
  • Pay Range:

    $140,000 - $210,000

    Disclosure Statement:

    The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.

    At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.  From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

    Flex Designation:

    Hybrid-Eligible Or On-Site Eligible

    Flex Eligibility Status:

    In this Hybrid-Eligible role, you can choose to be designated as: 
    1.    Hybrid: work remotely up to two days per week; or select
    2.    On-Site: work five days per week on-site with ad hoc flexibility.

    Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time. 

    #LI-Hybrid
     

    Company Information

    Vertex is a global biotechnology company that invests in scientific innovation.

    Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

    Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [email protected]

    Skills Required

    • Bachelor's degree in marketing, business, a scientific area, or a related field
    • Typically six years of experience or an equivalent combination of education and experience
    • Experience in pharmaceutical marketing or a closely related field, such as pharmaceutical sales or advertising agency work
    • Strong knowledge of Microsoft Office applications, including PowerPoint, Excel, and Word
    • Understanding of pharmaceutical regulatory rules and regulations
    • Understanding of target markets, brand strategy, marketing insights, and customer engagement tactics

    Vertex Pharmaceuticals Compensation & Benefits Highlights

    The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vertex Pharmaceuticals and has not been reviewed or approved by Vertex Pharmaceuticals.

    • Parental & Family Support Policies provide 12 weeks of 100% paid bonding leave for all U.S. parents with additional fully paid time for birth parents. Family-forming supports include adoption and surrogacy assistance, fertility options like IVF and egg cryopreservation, breast‑milk shipping, subsidized childcare, backup care, and a DCFSA match.
    • Leave & Time Off Breadth Time off includes roughly four weeks of vacation, 13 holidays, sick time, and two companywide shutdowns (summer and year‑end). Some roles also include flexible or unlimited time off and paid volunteer time.
    • Retirement Support Programs include a 401(k) plan with employer contributions and an employee stock purchase plan. Filings describe employer contributions occurring in company stock, supporting long‑term ownership.

    Vertex Pharmaceuticals Insights

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    The Company
    HQ: Boston, MA
    5,000 Employees
    Year Founded: 1989

    What We Do

    Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious and life-threatening diseases. We discovered and developed the first medicines to treat the underlying cause of cystic fibrosis (CF), a rare, life-threatening genetic disease. In addition to clinical development programs in CF, Vertex has more than a dozen ongoing research programs focused on the underlying mechanisms of other serious diseases. Founded in 1989 in Cambridge, Massachusetts, our corporate headquarters is now located in Boston’s Innovation District, and our international headquarters is in London, United Kingdom. We currently employ approximately 3,500 people in the United States, Europe, Canada, Australia and Latin America with nearly two-thirds of our staff dedicated to research and development. Vertex is consistently recognized as one of the industry’s top places to work by Science Magazine, The Boston Globe, Boston Business Journal and the San Diego Business Journal. Our research and medicines have also received esteemed recognitions, including the Robert J. Beall Therapeutics Development Award, the French Prix Galien and the British Pharmacological Society awards.

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