Associate CRM Marketing Manager

Job Description:
We are hiring fantastic humans, and we hope that includes you!
Are you looking for more than just a job? At Chewy, you'll find yourself on a career path alongside other incredible people, like yourself. You'll join a team that values everything you do, who you are, and the goals you've set for your career. We want to give you the opportunity to grow, earn competitive pay, and be happy while you do it. Sounds simple, but we love it.
Our Opportunity:
Chewy's mission is to be the most trusted and convenient destination for pet parents, equine professionals, and partners everywhere. We view pets, pet parents, and the equine community as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction.
As part of Chewy's SmartPak business, the Associate CRM Marketing Manager is responsible for executing promotional marketing campaigns and optimizing lifecycle marketing campaigns that strengthen customer engagement, retention, and loyalty. This role supports CRM strategy through campaign deployment, audience segmentation, quality assurance, reporting, and collaboration with cross-functional teams to deliver personalized customer experiences that drive business results.
The ideal candidate is detail-oriented, analytical, collaborative, and comfortable managing multiple campaign priorities at once. This role will partner closely with Marketing, Creative, Merchandising, Technology, and business stakeholders to ensure CRM campaigns are delivered accurately, on time, and aligned to SmartPak and Chewy business priorities.
What You'll Do:
Email Campaign Execution

• Support CRM and Retention efforts through daily email campaign building and scheduling, ensuring timely delivery of emails.
• Ensure creative, offers, and copy are properly integrated into campaigns.
• Partner with cross-functional teams to align email execution with promotions and brand initiatives.
• Identify and execute A/B testing opportunities to improve overall business performance.
• Build modular, reusable email templates and components, including headers, footers, product grids, hero blocks, and UGC sections using table-based HTML.
• Implement responsive layouts, including fluid and hybrid layouts, and dark-mode-safe styles. Leverage scripting languages like MJML and Liquid when appropriate.
• Collaborate on the email design system in partnership with the creative team, including tokens, color palettes, typography rules, and asset specifications.
• Create code libraries and snippets for common patterns, including buttons, navigation, carousels, and banners, to accelerate production.

Deliverability and List Health

• Maintain a clean send list to optimize deliverability and reduce spam risk.
• Monitor deliverability performance and troubleshoot issues.
• Validate link accuracy, UTM parameters, image alt text, load performance, and asset paths or CDN references.
• Implement best practices to keep customers engaged and compliant.

Customer Experience and Automations

• Implement accessibility best practices, including semantic markup, proper ALT text, color contrast, logical reading order, focus states for interactive elements, and meaningful link text.
• Build and maintain templates for onboarding and welcome, browse and shop abandon, cart abandon, post-purchase, replenishment, win-back, loyalty and rewards, and referral flows.
• Ensure transactional message templates, including order confirmation, shipping updates, cancellations, and password reset, are accurate, compliant, and brand-aligned.

Creative Asset Development and Management

• Ensure creative assets are developed, tagged, and trafficked on time for campaign execution.
• Identify best practices for creative execution by channel, and provide recommendations to improve campaign effectiveness.

Campaign Measurement and Optimization

• Suggest and test improvements to increase engagement and conversion.
• Maintain compliance with CAN-SPAM, GDPR, and other email regulations.
• Ensure campaigns are set up and tagged appropriately for sales attribution.
• Collaborate with creative and business teams to continuously optimize creative and messaging.
• Own and maintain the source code table for the email team.
• Track campaign performance, summarize key results, and share actionable recommendations with the team.

What You'll Need:

• 3 to 5 years of experience in email marketing, CRM, lifecycle marketing, digital marketing, marketing operations, or a related field.
• Experience with CRM platforms such as Emarsys, Salesforce Marketing Cloud, Klaviyo, HubSpot, Braze, or similar tools.
• Familiarity with email deliverability practices and list management.
• Exposure to preference centers or customer communication tools.
• Track record of accurate, high-quality campaign execution.
• Strong organizational skills and ability to manage multiple campaigns simultaneously.
• Analytical mindset with the ability to interpret campaign results and identify optimization opportunities.
• Proficiency in Excel.
• Familiarity with HTML and CSS for email development, troubleshooting, or template updates.
• Working knowledge of email compliance requirements, including CAN-SPAM, GDPR, or other customer communication regulations.
• Strong written and verbal communication skills.
• Ability to work cross-functionally with Marketing, Creative, Merchandising, Technology, and business partners.
• Bachelor's degree or equivalent experience required.

Bonus:

• Experience supporting ecommerce, retail, subscription, direct-to-consumer, pet, equine, or customer retention programs.
• Experience with CRM reporting, dashboards, BI tools, Google Analytics, Tableau, Power BI, or similar analytics tools.
• Experience supporting automated customer journeys, preference centers, transactional messages, or lifecycle programs.
• Experience with basic scripting, dynamic content, AMPscript, JavaScript, Freemarker, Responsys Programming Language, or similar tools.
• Experience using design tools such as Adobe Creative Suite or Figma to support campaign asset preparation.
• Familiarity with SmartPak, Chewy, equine retail, or pet/equine customer-focused businesses.

Work Environment and Travel:
This role may require occasional travel to support business needs.
Equal Opportunity Statement:
Chewy is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.

• The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant. C08+ positions may also be eligible for annual bonus.

We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
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