Marketing Manager

• The Cayman Islands market, including local clients, intermediaries, future talent, community stakeholders and employees.
• International target markets, predominantly the United States, Latin America and Asia, where Cayman legal and fiduciary services are promoted to clients, intermediaries and referral networks.

Key Responsibilities

• Develop and deliver integrated marketing and communications plans that support Cayman service line business objectives, practice area priorities and Ogier's wider strategic goals.
• Work closely with partners, business development colleagues and other stakeholders to create and implement multi-channel campaigns that enhance profile, support client relationship development and contribute to measurable business outcomes.
• Translate Ogier's firm-wide and service line value propositions into clear, differentiated and commercially relevant messaging for Cayman audiences and international target markets.
• Identify emerging market trends, client needs and business opportunities across Cayman and its target international markets and incorporate these into service line campaign planning and content development.
• Pursue opportunities for innovation and differentiation in Cayman marketing activity.

• Lead the development of client-focused thought leadership and market-facing communications that strengthen Ogier's visibility, credibility and authority across its Cayman service lines.
• Draft, edit and repurpose high-quality content for multiple audiences and channels including briefings, social media, advertising, awards and collateral.
• Work with lawyers to identify and promote timely and relevant market commentary aligned with client needs and business priorities.
• Identify and promote stories that showcase Ogier's expertise, culture, people and contribution to the Cayman Islands and its target international markets.

• Partner with digital marketing colleagues to optimise campaigns and content across website, email, social media and SEO.
• Leverage digital platforms and marketing technology to maximise audience engagement and campaign effectiveness.
• Monitor campaign performance, analyse ROI and use market insights and data to continuously improve results.
• Provide regular reporting and recommendations to stakeholders regarding marketing effectiveness and future opportunities.

• Partner with HR colleagues and the Employer Brand manager to strengthen Ogier's employer brand in Cayman.
• Develop marketing communications and campaigns supporting recruitment, early careers, diversity and inclusion initiatives and employee engagement.
• Support community engagement, sponsorships and local brand-building opportunities that reinforce Ogier's reputation and visibility in the Cayman market.
• Ensure strong alignment between Ogier's corporate, employer and client brands.

• Act as a trusted marketing adviser to partners and business leaders in Cayman.
• Build strong working relationships across legal teams, business services functions and international BDM colleagues.
• Manage external agencies, suppliers and media relationships, ensuring high standards of delivery, quality and value.
• Ensure all activity complies with firm-wide governance, regulatory, legal and brand standards.

• Manage Cayman marketing budgets and support annual planning processes.
• Maintain effective project management disciplines to ensure multiple priorities are delivered efficiently and to a consistently high standard.
• Contribute to the ongoing evolution of BDM processes, systems, tools and ways of working.
• Share knowledge and best practice across the global BDM team and act as a key point of contact for Cayman-related marketing activity.
• Coordinate and collaborate with Cayman BD colleagues to deliver client events.

Skills, Knowledge and Expertise

• Minimum of 5 years' experience in a marketing communications or integrated marketing role. 
• Degree in Marketing, Communications, Business or related discipline preferred.
• CIM qualification or equivalent professional qualification.
• Experience within a law firm, professional services firm, financial services organisation or similar B2B environment preferred.

• Proven ability to influence and advise senior stakeholders.
• Strong interpersonal, communication and relationship-building skills.
• Ability to work independently and make sound decisions while remaining connected to a wider international team.
• Highly organised, proactive and comfortable managing multiple priorities across different time zones.

• Advanced understanding of B2B marketing and communications within professional services, legal services or financial services environments.
• Experience creating and delivering integrated multi-channel campaigns across multiple stakeholder groups and markets.
• Strong commercial awareness and understanding of how marketing supports business growth, client relationships and market positioning.
• Experience supporting multiple business lines or service offerings simultaneously.

• Experience marketing to international audiences, ideally including the United States, Latin America or Asia.
• Understanding of the Cayman Islands as an international financial centre and the dynamics of offshore legal and professional services markets.
• Ability to tailor messaging and campaigns for different jurisdictions, cultures and stakeholder groups.
• Appreciation of the regulatory, commercial and competitive factors influencing Cayman's target markets.

• Excellent writing, editing and storytelling skills with the ability to adapt content for different audiences and channels.
• Highly accurate editing and proofing capability.
• Ability to turn complex legal and commercial concepts into engaging, client-focused communications.

• Experience using digital marketing and social media platforms, content management systems and campaign analytics tools.
• Ability to use insights and performance data to enhance marketing effectiveness and demonstrate ROI.

Benefits

About
Ogier is committed to creating an inclusive and diverse workplace where everyone feels valued and respected. We’re committed to making our recruitment process inclusive and comfortable for everyone. We welcome applications from all backgrounds and communities, and we strive to ensure equitable opportunities for all candidates. If you need any reasonable adjustments at any stage in your recruitment journey with us, please let us know, we’ll be happy to work with you to ensure you have the best possible experience.Ogier provides legal advice on BVI, Cayman, Guernsey, Irish, Jersey and Luxembourg law. Our network of locations also includes Beijing, Dubai, Hong Kong, London, Shanghai, Singapore and Tokyo. Legal services for the corporate and financial sectors form the core of our business, principally in the areas of banking and finance, corporate, investment funds, dispute resolution, private equity and private wealth. We also have strong practices in the areas of employee benefits and incentives, employment law, regulatory, restructuring and insolvency and property. Ogier's corporate administration business, Ogier Global, incorporates and administers a wide variety of vehicles including public and private companies, partnerships and trusts. Ogier is based in 13 jurisdictions including Beijing, BVI, Cayman Islands, Dubai, Guernsey, Hong Kong, Ireland, Jersey, London, Luxembourg, Shanghai, Singapore and Tokyo.