Marketing Manager – Spend Management

Position Summary:  

Direct Supply is building the future of healthcare technology with industry-leading products, solutions and platforms to help improve the lives of millions of seniors and those who care for them.  

In the Marketing Manager – Spend Management position, you’ll lead the positioning and promotion of the DSSI platform and other innovative offerings across Senior Care and adjacent industries. You’ll be responsible for crafting and executing go-to-market strategies, refining platform messaging, and developing compelling value propositions that resonate with target audiences. Collaborating closely with sales and marketing teams, you’ll create integrated marketing plans designed to maximize product and service revenue. If you’re passionate about driving the success of cutting-edge technology solutions and have a proven record of marketing achievement, this role is your opportunity to make a significant impact. 

Skills Needed: 

• Applies AI and Technology - Identifies opportunities to boost efficiency and add value using AI and tech. Embraces and applies digital innovations and tech solutions to build business. Eagerly learns and integrates new technologies where they matter most.  

• Communicates Effectively - Develops and delivers impactful communications for diverse audiences across channels. Excels in both small and large group interactions. Captures attention, actively listens, and guides discussions towards targeted goals.  

• Solves Problems - Uses technology and sharp logic to craft inventive solutions to complex issues, digging deep to tackle root causes. Conducts impartial analysis, leaving no stone unturned for comprehensive insights. 

• Mobilizes Resources - Efficiently marshals and utilizes resources - people, funds, materials, support - to meet objectives within deadlines and limits. Coordinates multiple activities and optimizes limited resources to achieve goals. 

• Demonstrates expert-level marketing communication skills and strong business acumen to develop and execute effective strategies. 

• Proficient in Microsoft Office applications, including advanced Excel skills for data analysis and reporting. 

• Proficient in marketing technology tools, including email marketing platforms and data visualization tools like Tableau or Power BI. 

What You’ll Do and Impact:  

• Develop and execute marketing plans to achieve growth objectives, collaborating with Segment Leaders, Product Managers, and cross-functional teams. 

• Research competitive landscape and analyze data to inform strategies, identify segmentation and targeting opportunities, and position the business for customer acquisition and retention. 

• Manage customer personas and journey maps to uncover pain points, triggers, and marketing opportunities. 

• Lead the creation of compelling technical marketing content, such as white papers, blogs, demos, and success stories, showcasing the DSSI Platform's value. 

• Design and implement multi-channel marketing tactics and launch plans for new offerings, partnering with Product Management on pricing strategies. 

• Establish strong communication and collaboration with GMs, Sales, and Marketing Leadership to align marketing plans with business goals. 

• Track marketing program performance, report outcomes, and drive continuous improvements. 

• Engage with leadership, customers, and industry experts to identify market trends and understand customer needs. 

• Assist in developing sales collateral and digital marketing materials to support marketing initiatives. 

Experience: 

• Bachelor’s degree in marketing or business 

• 5+ years of eCommerce/eProcurement and digital marketing experience 

• Proven track record of success in marketing SaaS solutions, including marketing plan development and execution 

• 5+ years of demonstrated experience in scoping and executing marketing communication tactics for brand positioning, lead generation, and sales enablement  

Additional Items of Interest: 

• Google Analytics certification a plus 

• Capacity to grow into people leader at Direct Supply