Senior Marketing Specialist

Company Description

Comprised of a market-leading portfolio of best-in-class brands, the businesses of ITW Welding work together to provide premium performance delivered through a breadth of solutions encompassing welding, cutting, consumables, and accessories. ITW Welding North America represents Miller Electric Welding Equipment, Safety & Accessories, Hobart Filler Metals, and Bernard / Tregaskiss MIG Guns.

Miller Electric Mfg. LLC, is headquartered in Appleton, Wisconsin, and wholly owned by Illinois Tool Works (NYSE: ITW). The company maintains its industry leadership by setting the standard for reliability, quality and responsiveness. Our tagline, “The Power of Blue®,” is inspired by the blue color of Miller equipment.

The company began with an innovation that responded to customer needs, growing from a one-man operation in 1929, to the world’s largest manufacturer of arc welding products. Miller keeps the tradition alive by focusing on its top priority: people.

Job Description

Are you an experienced marketing professional that wants to play a key role in crafting marketing strategies for cutting-edge products that make a real impact?

Miller Electric, an ITW company, is seeking a Sr Marketing Specialist to join its Industrial Equipment Division. You will play a critical role in analyzing, developing, and implementing impactful marketing initiatives. Collaborating closely with the Marketing Manager, Product Managers, and Business Development Manager, you'll bring creative ideas to life for both existing and new products.

How You Will Make an Impact:

Campaign & Content Management

• Own assigned product families, ensuring all published content related to those families is up to date and accurate. Partner with product managers to help grow product families through content marketing and communication.
• Be part of the GTM process, participate in front-end strategic planning for new product launches.
• Collaborate with the agency to plan and execute marketing campaigns for both new and existing products.
• Review and approve social media posts, newsletter content, articles, and other content to ensure brand consistency and campaign goals are met.
• Travel as needed to capture video and photography assets for campaigns, as well as assist with VOC efforts.

Customer & Sales Support

• Participate in our Customer Backed Innovation process by engaging with customers to gather insights and support product innovation.
• Communicate with the sales team and distribution partners, providing updated sales tools and field materials.
• Participate in regional events, representing the brand and gathering feedback.

Trade Show & Event Coordination

• Participate in strategic direction and manage the logistics for trade show presence.
• Ensure marketing materials for events are current and effectively showcase our offerings.

Digital & Collateral Maintenance

• Update and maintain the website with new products and marketing resources.
• Oversee collateral upkeep, ensuring all materials align with brand messaging and are up-to-date.

Project & Deadline Management

• Serve as project manager for campaign communications, coordinating with team members to meet deliverables and deadlines.

What you need to do to be successful:

• Communication: Excellent oral/written communication and group facilitation/presentation skills.
• Self-Starter: Ability to succeed in a fast-moving environment that values an entrepreneurial spirit.
• Technical Proficiency: Ability and experience to understand technical product-line.
• Business Acumen: Proven ability to analyze current business issues, customer needs and formulate marketing strategies.
• Self-Accountability: Demonstrated positive attitude, high motivation, and a strong sense of personal accountability.
• Relationship Building: motivated team player, solid decision-maker, and highly creative with the ability to inspire a team around the shared vision.
• Attention to Detail: Exceptional problem-solving and organizational skills, with acute attention to detail.

Qualifications

• Bachelor’s degree in business (emphasis in marketing preferred).
• Minimum 5 years of experience in a product-based, business to business environment
• Must be proficient with software collaboration tools including the Microsoft suite.
• Up to 25% travel may be required.

Additional Information

ITW Welding is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status, age, or any other characteristic protected by law.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.