Job Description:
Role purpose
The regional marketing manager is responsible for driving strategic marketing leadership and enabling commercial success in the region. This role develops and owns the three-year regional marketing strategy and the segment roadmap, drives market initiatives, and ensures high quality execution of growth programs in close collaboration with sales, product management, innovation, and other cross functional partners.
Key responsibilities
Strategic Planning
- Develop, articulate, and maintain the three-year regional marketing strategy and segment roadmaps
- Continually assess regional market dynamics and adapt strategic priorities as needed to deliver sustainable growth
- Translate global strategic directions into actionable regional plans
Innovation and Growth Pipeline
- Identify unmet customer needs and emerging trends to shape innovation priorities
- Define market driven innovation concepts and develop business cases for new opportunities
- Partner with the innovation and product management teams to prioritize and commercialize new solutions and platforms
Commercial growth enablement
- Collaborate closely with the commercial team to:
- Drive regional commercial execution plans
- Develop customer segmentation target setting and pricing input to optimize market approach
- Ensure robust preparation and execution of regional product launches
- Provide marketing support to strengthen value propositions and drive customer engagement
Portfolio Management
- Shape the regional product and customer portfolio strategy in alignment with overall business priorities
- Partner with product management and sales to define portfolio evolution rationalization and focus areas
Operational Marketing Oversight
- Oversee regional marketing campaigns, content development, trade show presence, and lead generation activities
- While day-to-day execution is driven by the marketing analyst, the regional marketing manager is accountable for results and continuous improvement
Market and competitive intelligence
- Ensure continuous monitoring of competitor moves, pricing trends, regulatory developments, and market opportunities
- Synthesize insights into the strategy
- Guide the marketing analyst in gathering and reporting intelligence
Cross functional leadership
- Serve as the regional marketing lead, orchestrating collaboration across sales, technical, supply chain, operations and finance
Required qualifications and experience
- Bachelor's degree in marketing business administration or related field MBA preferred
- Minimum of 12 years of industry experience and a minimum of 10 years of experience in marketing, commercial, and/ or business development roles, ideally in B2B environments
- Demonstrated experience building and executing multi-year strategies
- Strong understanding of innovation processes and portfolio management
- Experience driving commercial initiatives and working cross functionally with sales and product teams
Additional Locations:
Skills Required
- Bachelor's degree in marketing, business administration or related field
- MBA preferred
- Minimum of 12 years of industry experience
- Minimum of 10 years of experience in marketing, commercial, or business development roles
- Demonstrated experience building and executing multi-year strategies
- Strong understanding of innovation processes and portfolio management
- Experience driving commercial initiatives
Huntsman Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Huntsman Corporation and has not been reviewed or approved by Huntsman Corporation.
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Healthcare Strength — Healthcare coverage (medical/dental/vision) and EAP are consistently described as solid, with multiple plan options cited. Strong health benefits are frequently highlighted as a relative strength in the total package.
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Retirement Support — Retirement offerings include a 401(k) with employer contributions and equity through a stock incentive plan, with legacy pension arrangements for some groups. Retirement features are repeatedly referenced as a positive component of total rewards.
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Leave & Time Off Breadth — Paid time off, holidays, and floating days are described as good to very good in many roles. Vacation accrual is said to increase with seniority in some locations.
Huntsman Corporation Insights
What We Do
Huntsman Corporation is a publicly traded global manufacturer and marketer of differentiated and specialty chemicals with 2019 revenues of approximately $7 billion. Our chemical products number in the thousands and are sold worldwide to manufacturers serving a broad and diverse range of consumer and industrial end markets. We operate more than 70 manufacturing, R&D and operations facilities in approximately 30 countries and employ approximately 9,000 associates within our four distinct business divisions. We view our customers as valued partners. That’s why we believe in a collaborative approach to client relations and work directly with our customers to develop new chemical components that meet their unique needs. Our dedication to our customers is matched only by our dedication to the environment. As part of our commitment to bettering the industry, we strive to operate safe, clean, efficient facilities in an environmentally and socially responsible manner. This means actively seeking opportunities to leverage our resources to assist those in need around the world. It’s all part of our growth-driven approach, which reflects the spirit of free enterprise and is centered on creating mutual benefits for customers, employees, suppliers and the communities where we work.
