Marketing Manager Sonihull

Posted 11 Days Ago
Be an Early Applicant
Coventry, West Midlands, England, GBR
In-Office
Senior level
Industrial
The Role
Own Sonihull’s global marketing and communications strategy, budget, campaigns, content, and demand-generation activities. Translate market insights into audience and campaign priorities, manage digital channels including SEO, social, email, and paid search, and create technical B2B content. Collaborate with Alfa Laval teams, agencies, and stakeholders; report on KPIs and optimize investment. The role supports brand development, qualified lead generation, sales growth, and scalable marketing capability.
Summary Generated by Built In

Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water and shipping.As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.

Sonihull, part of the Alfa Laval group, is a global leader in ultrasonic antifouling systems, a pioneering technology that keeps vessels and industrial equipment clean, efficient and chemical-free.

We are looking for a hands-on Marketing Manager to own our global marketing and communications agenda. As Sonihull’s principal marketing owner, you will translate commercial priorities into focused, impactful activity that strengthens our specialist brand, generates qualified demand, and supports sales growth. This is a genuine end-to-end role: you own both the strategy and the execution.

Working closely with colleagues across Alfa Laval and with specialist partners and agencies, you will:

  • Develop and execute Sonihull’s global marketing and communications strategy, annual plan, and budget, aligned with business and sales priorities.

  • Translate customer, market, and competitor insights into clear audiences, value propositions, and campaign priorities.

  • Plan and deliver targeted digital campaigns across website, SEO, LinkedIn, paid search, social, email, and marketing automation.

  • Own the content calendar and key touchpoints, creating and commissioning high-quality content, case studies, and product-launch materials.

  • Collaborate with Alfa Laval’s central, divisional, and regional marketing teams, aligning Sonihull activity with group priorities and brand governance.

  • Define and report on KPIs, using performance data to optimise marketing activity and investment.

  • Build scalable ways of working and help shape future marketing capability as Sonihull grows.

You will enjoy the pace, visibility and ownership of a specialist business, combined with the expertise, stability and career opportunities of a global engineering leader.

What you know

You are a commercially minded B2B marketing generalist with real depth in digital demand generation, content or integrated campaigns. Specifically, you bring:

  • A bachelor’s degree in marketing, communications, business or equivalent professional experience.

  •  6+ years of B2B marketing and communications experience, with genuine ownership of integrated plans and campaigns.

  • A proven track record of digital and multi-channel campaigns that generate qualified leads.

  • Strong content judgement and copywriting skills : you can turn a technical proposition into a compelling, credible story.

  • Working knowledge of the digital marketing toolkit: websites, SEO/SEM, social, email, CRM and analytics.

  • Experience managing agencies, budgets and stakeholders within a global or matrixed organisation.

  • Fluent English, and the willingness to travel within the UK and internationally (≈ 20-25% of the time)

A strong advantage: experience in maritime, industrial, engineering or other technical B2B markets.

Our commitment to integrity

We care about diversity, inclusion, and equity in our recruitment processes. We also believe behavioural traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games. Playing the games is mandatory.

As part of our commitment to maintaining a safe and secure workplace, we conduct background checks on final candidates for this role. In addition, you will need to show your right to work in the UK.

For more information, please contact - Reece Watmore, Talent Acquisition Partner, [email protected] 

Applications will be continuously monitored throughout the process and interviews arranged accordingly.

#LI-RW1

Skills Required

  • Bachelor’s degree in marketing, communications, business, or equivalent professional experience
  • 6+ years of B2B marketing and communications experience
  • Experience owning integrated marketing plans and campaigns
  • Proven track record of digital and multichannel campaigns generating qualified leads
  • Strong content judgment and copywriting skills, including translating technical propositions into compelling stories
  • Working knowledge of websites, SEO/SEM, social media, email, CRM, and analytics
  • Experience managing agencies, budgets, and stakeholders in a global or matrixed organization
  • Fluent English
  • Willingness to travel within the UK and internationally
  • Experience in maritime, industrial, engineering, or other technical B2B markets
  • Successful completion of mandatory Pymetrics assessments
  • Right to work in the UK

Alfa Laval Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Alfa Laval and has not been reviewed or approved by Alfa Laval.

  • Retirement Support 401(k) support is described as generous in U.S. postings, and the retirement plan is a notable strength alongside core coverage.
  • Healthcare Strength Medical, dental, and vision coverage are core parts of the package, and health insurance is often described positively in U.S. materials.
  • Leave & Time Off Breadth PTO and paid holidays are standard, with options like purchasing additional PTO expanding flexibility for some roles.

Alfa Laval Insights

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The Company
HQ: Lund
13,646 Employees
Year Founded: 1883

What We Do

Pioneering positive impact! Our pioneering 140-year-old start-up culture is built on the idea that partnership is the key to solving complex problems and unlocking the full potential of resources. So we collaborate closely with our partners, customers, and thought leaders to create game-changing solutions that challenge conventional thinking on quality, efficiency, and innovation. United by a shared commitment to creating positive impact we’re reshaping vital industries, like energy, food, water, and shipping, to optimize efficiency, reduce emissions, and increase yields. Together, we’re building business success, elevating the quality of life across society, and driving progress towards a more sustainable world. Alfa Laval is a leading global provider of first-rate heat transfer, separation, fluid handling products separation, and fluid handling products. With these as its base, Alfa Laval aims to help enhance the productivity and competitiveness of its customers in various industries throughout the world. We define their challenges and deliver sustainable products and solutions that meet their requirements – in energy, the environment, food, and the marine industry. Alfa Laval today has customers in some 100 countries, employs more than 21,300 people, and annual sales were SEK 63.6 billion (5.5 BEUR) in 2023. The company is listed on Nasdaq Stockholm. Alfa Laval contributes to 15 of the 17 UN Sustainable Development Goals. Our solutions make a difference in daily life. You can learn more on our website about how our products work, and how they are used in industries worldwide. We welcome your engagement, comments and questions - our guidelines and moderation policy for Alfa Laval channels on social media can be found here: https://www.alfalaval.com/legal/community-guidelines/ Personal data will be handled in accordance with the Alfa Laval Privacy Policy. https://www.alfalaval.com/privacy

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