Marketing Manager, Public Sector, AMER

Job Description

Who we're looking for

The Public Sector Marketing Manager will be responsible for the strategic development and implementation of Federal and State & Local marketing campaigns.Campaigns would be executed across digital and non-digital channels including events, email, webinars, email, content syndication, and paid social. The ideal candidate must have experience in both the federal and state + local public sector space.

What you'll be doing

• Work cross-functionally with various stakeholders to develop and execute demand and lead generation campaigns utilizing a variety of tactics including but not limited to: events, email, outbound tactics, webinars, paid social, digital, and content syndication
• Partner with sales, partner marketing, product marketing, creative, and marketing operations to ensure successful execution of plans
• Collaborate with public sector sales team to create an events strategy rooted in data/analytics
• Collaborate with public sector sales team to create messaging strategies that can be customized and personalized for sales outreach
• Develop clear, compelling content to support campaign interaction points: email, landing pages, paid social, event messaging, online and offline campaigns
• Adopt a data driven approach to everything you do; track, measure, and analyze all promotional activity performance. Conduct regular Pubsec pipeline reviews and develop campaigns to complement and/or offset what we are seeing in the market
• Partner with sales teams to facilitate feedback on lead conversion, client insights, and campaign success and leads follow up plans
• Consistently test and enhance lead nurturing activities through measurement and optimization
• Monitor website traffic and make recommendations for optimization
• Track event budget and program results uncover insights for improvement, efficiencies, and cost reduction, and provide routine communications and reporting for all conferences and events.

What you bring to the role

• 5+ years of experience running omni-channel marketing campaigns. Software space preferred.
• Experience marketing to the US public sector. Both state + local and federal experience are preferred.
• Demonstrated proficiency with digital and offline marketing tactics including, but not limited to events, email, paid social, website, SEO, and content syndication
• Experience writing and creating campaign assets
• Excellent written and verbal communication skills
• Excellent project management skills
• Can work independently with minimal supervision
• Proven ability to drive goals
• Experience developing and optimizing marketing programs
• Experience managing projects to ensure timely execution
• Experience managing budget, including allocation and optimization
• Up to date with the latest digital marketing trends, marketing operations tools and best practices
• Excellent communication, presentation, & project management skills.
• ABM and partner experience a plus

The US annualized base salary range for this position is $104,000.00-$156,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.