Field Marketing Manager - Public Sector (Remote, Virginia/D.C Region)

Posted Yesterday
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Hiring Remotely in Washington, DC
Remote
Hybrid
76K-90K Annually
Senior level
Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Big Data Analytics • Automation
Dynatrace delivers answers and intelligent automation from data.
The Role
The Field Marketing Manager will drive public sector marketing campaigns and programs, collaborating with sales teams to align messaging and goals. Responsibilities include executing account-based marketing programs, analyzing metrics for performance, and fostering relationships to uncover new opportunities.
Summary Generated by Built In

Company Description
Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That's why many of the world's largest organizations trust Dynatrace® to modernize and automate cloud operations, release better software faster, and deliver unrivalled digital experiences.
Job Description
Dynatrace is seeking a passionate Field Marketing Manager - Public Sector to join our North America field marketing organization. This person will need to have a deep understanding of metrics and data to inform the building and execution of public sector campaigns, programs, and events. He/she will work hand in hand with the Federal, State, and Local sales teams on regional campaign ideation, strategizing, planning and execution.
The ideal candidate will have a results-driven mindset with a proven ability to maintain successful relationships with sales and translate campaign messages to Public Sector vertical messaging that aligns to the sales pipeline goals.
Responsibilities

  • Champion the activation of global demand generation programs within the local region to uncover new pockets of interest within target accounts.
  • Balance out-of-the box thinking with proven best practices to plan and execute a set of account-based marketing programs that move identified opportunities forward to close.
  • Own development and successful execution of targeted marketing programs that include but are not limited to events, webinars, demand campaigns/nurture programs, digital advertising, social media, etc.
  • Deep knowledge of measurement and analytics understanding how activity and performance are measured and reported, and how to generate plans based on the metrics


Qualifications
Minimum Requirements

  • Bachelors Degree or relevant experience


Preferred Requirements

  • Experience in Public Sector marketing
  • 5-7+ years experience in executing integrated campaigns across multiple marketing tactics and platforms across new logo account base.
  • Bachelor's degree in marketing, business, communication, computer science, or relevant field of study preferred.
  • Familiarity with systems such as Asana, Zip, Netsuite, Salesforce and Power BI a plus
  • Experience with analytical tools and ability to dive deep into metrics and reporting
  • Strong execution capability with highest standards in driving results
  • Understanding of integrated marketing and the entire marketing mix
  • Highly strategic, consultative player who can plan (think) and execute (do)
  • Ability to think outside of the box and innovate the art of marketing
  • Proven track record managing multiple priorities with cross-functional teams
  • Ability to articulate and present plans and confidence in communicating with senior level sales


Employees Can Work Remotely Within the United Sates with residence 45 miles distance outside of local office. This role can be filled remotely for the right candidate.
Additional Information
DOE, annual salary of $76K - $90K plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on candidate experience, education and location.
We are a market share leader & a 11x magic quadrant leader.
We invest more in R&D than some of our competitors' total revenue, assuring market-leading customer value and quick adoption.
Enjoy our culture of excellence with competitive compensation packages that recognize and reward greatness.
Working with the largest of the Cloud players like AWS, Azure, VMware and Google Cloud allows our customers to have the best of 3rd Generation Monitoring in the world. Not to mention we're fully automated from the start, providing the most advanced solution leveraging our AI machine learning technology
We offer a competitive compensation package, benefits, company pension scheme and holidays.
All your information will be kept confidential according to EEO guidelines.
We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact [email protected] . Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law / EEO is the Law Supplement . To be considered for this position, please upload your resume/CV.

What the Team is Saying

Michael Polter
Jamie Mallett
Trevor Ealy
Hannah Fleming
Kristen Armata
Steve Pace
John Rocker
The Company
HQ: Waltham , MA
4,700 Employees
Hybrid Workplace
Year Founded: 2005

What We Do

Dynatrace exists to make the world’s software work perfectly. Our unified platform combines broad and deep observability and continuous runtime application security with the most advanced AIOps to provide answers and intelligent automation from data at an enormous scale. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences. That’s why the world’s largest organizations trust the Dynatrace® platform to accelerate digital transformation.

Why Work With Us

Interested in Marketing or Sales? Majority of this office is dedicated to these primary functions. Our open floor plan is built for collaboration amongst teams and you can feel the excitement as we take over the digital world. Mingle with the executive team over a beer, say “hey” to the CEO on your way to the kitchen, or join our Office Olympics!

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Dynatrace Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Majority of roles are hybrid with flexibility. Please speak with our recruiting team for specific details on hybrid work.

Typical time on-site: 2 days a week
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