Senior Field Marketing Manager (Federal / State)

Posted 4 Hours Ago
Be an Early Applicant
Washington, DC
100K-135K Annually
Senior level
Cloud • Hardware • Security • Software
Our mission is to protect people and places in a privacy-sensitive way.
The Role
The Field Marketing Manager will lead the strategic direction for marketing and demand generation efforts, working closely with sales and key partners. Responsibilities include executing joint marketing programs, driving thought leadership events, ensuring effective communication, and managing vendor contracts to foster customer engagement and success in the physical security market.
Summary Generated by Built In
Who We Are

Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.

 

Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.

 

Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 16 offices across three continents, 2,100+ full-time employees and 28,000+ customers across 70+ countries.

Field Marketing Manager

You will define the solutions focus areas, strategic direction and marketing and demand generation needs to create a pipeline specific to Federal prospects. You will work with partners to develop a best-in-class ecosystem of security expertise. And you will drive and insure customer success, engagement and loyalty in the Federal/Pubsec market.
Roles / Responsibilities

  • Own the development and execution of the field marketing strategy for the federal market, including civilian, defense and intelligence sectors
  • Execute strategic events and campaigns to drive net new pipeline and support sales
  • Work with top partners to plan and execute joint programs to drive growth against quarterly goals.
  • Drive local, thought leadership events and lunch & learns to engage the community on the topic of physical security
  • Work closely with the federal sales team and leadership to understand specific market priorities and inform and shape prospect-facing field programs contributing to pipeline and opportunity creation
  • Ability to travel up to 50%

Required Skills and Experience

  • 7+ years of B2B marketing experience with 3+ years experience in the Federal Civilian public sector market.
  • Deep understanding of federal personas and the federal purchasing and procurement process
  • Strong ability to logistically execute on multiple concurrent events  that require effective pre/during/post motions and communication among cross-functional teams
  • Experience working with channel and strategic partners to plan and execute on programs that achieve excellent results
  • 0 Inbox mentality 

Related Skills

  • Salesforce.com and Marketo/Hubspot
  • Social media platforms and monitoring tools
  • Ability to understand business measurement, sales process and pipeline mechanics

Pay Disclosure

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate’s skills and experience, as well as market demands and internal parity. This estimate can vary based on the factors described above, so the actual starting annual base salary may be above or below this range. This estimate is also just one component of Verkada’s total rewards package. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs).

Estimated Annual Pay Range

$100,000$135,000 USD

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

Your application will be handled in accordance with our Candidate Privacy Policy. 

What the Team is Saying

Maddie Ondrejech
Jane Wang
Max Shen
Avia Weinstein
The Company
HQ: San Mateo, CA
2,000 Employees
On-site Workplace
Year Founded: 2016

What We Do

Verkada is the world’s largest cloud-based B2B physical security platform, offering a seamless blend of tech and safety. With six product lines — video security cameras, access control, environmental sensors, alarms, workplace systems, and intercoms — all integrated on one cloud platform, Verkada is designed for simplicity and scalability. Our real-time insights help organizations keep their spaces safe and comfortable while taking swift action to minimize security risks, workplace hassles, and costly inefficiencies.

Founded in 2016 and backed by over $460M in funding, we’ve grown fast, with 16 offices spread across four continents, 2,000+ employees, and 26,000+ customers in 85+ countries — including 82 of the Fortune 500.

Created by Stanford computer scientists and security experts, alongside Cisco Meraki’s co-founder and COO Hans Robertson, Verkada calls San Mateo, CA home. We also have offices in Salt Lake City, Tampa, Phoenix, Austin, London, Sydney, Taiwan, New York, Philadelphia, Toronto, Mexico City, Seattle, Tokyo, and Korea.

Why Work With Us

Verkada’s products start with safety – video security cameras, door-based access control and alarms, and extend to operations, environmental sensors, visitor and mailroom management.

All of our products can be accessed within one cloud ecosystem, bringing the intuitive and easy-to-use nature of consumer security products to the levels of scale

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Verkada Inc Offices

OnSite Workspace

At Verkada, we have a thriving onsite culture with a world-class Workplace Team committed to designing innovative spaces that spark creativity.

Typical time on-site: None
HQSan Mateo, CA
SG
Xinyi District
Austin, TX
Mexico City
Hanyang, KR
Kraków, PL
London, UK
New York, NY
Philadelphia, PA
Salt Lake City, UT
Seattle, WA
St. Petersburg, FL
Sydney, NSW
Phoenix, AZ
Tokyo, JP
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