The Role
Lead Pringle of Scotland's brand marketing: uphold visual and verbal identity, develop integrated campaigns, own digital and social strategy, analyze consumer behaviour, market trends and retail performance, and translate insights into actionable plans that build brand equity and drive sales.
Summary Generated by Built In
KEY RESPONSIBILITIES:
- Guide marketing direction ensuring every initiative strengthens brand positioning and consumer connection.
- Maintain Pringle's visual and verbal identity.
- Integrated campaign development.
- Analyze consumer behaviour, market trends and retail performance.
- Digital and social strategy.
- Translate insights into actionable plans that build brand equity and drive sales.
Requirements
- Marketing experience, ideally within premium retail or lifestyle brands.
- Strong understanding of premium positioning, brand storytelling and customer psychology.
- Exceptional communication, planning and stakeholder management skills.
- Analytical mindset with the ability to interpret data and convert it into strategy.
- Confidence operating in a fast-paced environment where clarity, taste and decision making matter.
Skills Required
- Marketing experience
- Experience within premium retail or lifestyle brands
- Strong understanding of premium positioning, brand storytelling and customer psychology
- Exceptional communication, planning and stakeholder management skills
- Analytical mindset with ability to interpret data and convert it into strategy
- Confidence operating in a fast-paced environment where clarity, taste and decision making matter
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
FrontierCo is a market leader in retail, specializing in housing iconic international and local fashion brands through its world-class infrastructure. It has become home to a collection of South Africa's favourite brands, with a portfolio ranging from Apparel to Luggage, Footwear, Leather goods, and Eyewear.
