Marketing Manager, Optimization

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. 

About Pets Best Pet Insurance:

Pets Best Pet Insurance, a subsidiary of Independence Pet Holdings (IPH), is a leading provider of pet health insurance operating in the United States. Established in 2005, Pets Best insures over 900,000 pets in the United States. Our mission is to ensure pet parents are financially prepared to get the best care possible for their pets.

Job Summary:

Pets Best Pet Insurance is seeking a skilled Marketing Optimization Manager to lead initiatives focused on driving growth, improving conversion rates, and increasing retention within the United States. The remote role combines strategic planning and campaign execution and reports to the head of Marketing Operations. The ideal candidate will have a strong background in database marketing, conversion rate optimization, a proven track record of achieving performance marketing KPIs, and the ability to work collaboratively across multiple teams.

Main Responsibilities:

· Develop, implement, and optimize campaigns and strategies that leverage user and prospective customer data to acquire, retain, and engage customers effectively.

· Serve as primary owner of multiple database channels, including email and referral marketing, ensuring their success and alignment with overall marketing goals.

· Collaborate closely with marketing, business development, IT, and creative teams to drive business outcomes and ensure campaign effectiveness.

· Monitor and evaluate campaign performance implementing data-driven decisions to refine strategies and optimize KPIs.

· Design and analyze A/B and multivariate tests, reporting discoveries, and make data-drive improvement recommendations.

· Work collaboratively across teams while managing multiple projects.

· Keep abreast of industry trends and best practices regarding database management to continually enhance our marketing strategies.

Basic Qualifications:

· Education: Bachelor’s Degree in Business, Marketing, or Database Management.

· Experience: Minimum 5+ years’ relevant experience with history of successfully achieving performance marketing KPIs.

· Strong CRM background

· Experience within insurance/finance preferred.

· Occasional travel may be required

#Remote

#PetBest

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)