Primary Responsibilities
- Lead traffic growth and audience acquisition across search, social, referral, and emerging platforms
- Own the full funnel from first click through subscription conversion, optimizing engagement and retention
- Develop and optimize paywall strategies, messaging, and user flows to increase conversions
- Analyze performance across traffic, engagement, and conversion metrics to inform strategy
- Build and manage distribution strategies across search engines, news aggregators, and social platforms
- Partner with editorial teams to optimize headlines, packaging, timing, and content distribution
- Drive experimentation across channels, messaging, and user experiences to improve performance
- Identify and scale emerging growth opportunities such as Google Discover and algorithm driven platforms
- Manage cross functional initiatives, timelines, and execution across teams
Experience & Requirements
- 7-10+ years of experience
- Background in Marketing, Communications, Journalism, or a related field preferred
- Experience in digital publishing, audience development, or growth marketing for news or media organizations
- Proven track record of driving traffic growth and subscription conversion through data driven strategies
- Strong understanding of SEO, content distribution, and platform dynamics including Google Discover
- Experience testing and optimizing paywalls, user flows, and conversion strategies
- Ability to analyze data and translate insights into actionable growth initiatives
- Strong ownership mindset with the ability to build and execute strategies independently
- Excellent communication, organization, and cross functional collaboration skills
- Preferred: Experience in a digital publishing environment
Skills Required
- Background in Marketing, Communications, Journalism, or a related field
- Experience in digital publishing, audience development, or growth marketing
- Proven track record of driving traffic growth and subscription conversion
- Strong understanding of SEO and content distribution
- Experience testing and optimizing paywalls and user flows
- Ability to analyze data and translate insights into actionable initiatives
- Excellent communication and organization skills
What We Do
Not every company kicks off in a converted garage and expands into one of America’s fastest-growing conservative media outlets for news, opinion, and entertainment - but then again, no other company is the Daily Wire. Built from the ground up by Ben Shapiro and Jeremy Boreing, the Daily Wire started as a side gig and morphed into a political news and commentary powerhouse in just 7 short years. Now, the Daily Wire is producing entertainment content, investigative journalism, multiple chart-topping podcasts, and - you guessed it - some fire memes. And we’re not stopping there. Our team is constantly moving, innovating and growing. We adapt to any and all obstacles with a team of creative geniuses that are all aligned in creating unparalleled content that provides a voice for facts and for freedom. We don't just echo whatever’s trending - we set trends. When you join the Daily Wire team, your finger isn’t just on the pulse. From the studios of CANDACE and The Ben Shapiro Show to the newsroom of some of America’s most influential writers, you are the pulse. And if that interests you, we’re all ears.
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