Marketing Manager, LEGO® Friends

Job Description

Are you passionate about gathering insights, monitoring business performance, and being an important partner in developing and driving a franchise's strategy and go-to-market approach?

Bring your already proven marketing experience and passion for brand to the table, and help inspire and develop many more builders of tomorrow through one of our LEGO® powerhouse brands, LEGO® Friends!

Core Responsibilities

• Monitor and analyze business performance (monthly/quarterly/annually) of the Friends Franchise (with Brand, Marketing, Insights & Marketing Team), the Toy industry and competition to bring the most relevant insights to LEGO® Friends.

• Act as a LEGO® Friends ambassador by gathering and sharing relevant insights with a variety of internal and external partners to identify challenges and exploring growth opportunities.

• Develop strong global selling-in materials for the markets.

• Act as a guardian of the LEGO® Friends experience across the portfolio and secure execution of visual identity in all marketing assets and channels (i.e. LEGO® Life, Publishing) such as packaging, copy, e-commerce, LEGO® Friends magazine.

• Support in the planning and execution of marketing activations within the LEGO® eco-system as well as partner channels, such as LEGOLAND® parks, Publishing, Social media.

• Support, where needed, to drive collaboration and clear communication with all “friends of Friends” Functional Partners and Key Markets partners, through the journey from planning through execution.

Please note, relocation assistance is not offered for this role based in Billund (DK).

Play your part in our team succeeding

LEGO® Friends is part of Product Group Core Businesses. In this team we focus on innovating and growing our mature franchises to ensure they continue to thrive as our biggest drivers of active consumer base, commercial contribution and brand equity.

The Global Marketing Department is responsible for crafting and encouraging consumer demand for LEGO® bricks by converting consumer, shopper and market insights into compelling & innovative product lines, marketing strategies + campaigns.

Do you have what it takes?

• Relevant work experience in the marketing field - preferably in an international/global context.

• Proven experience in brand marketing with a strong blend of commercialism, creativity, analytical skills and result oriented.

• Proven track record of growing brand and turning consumer, shopper, and market insights into action.

• Demonstrated experience in driving important innovation and the ability to take calculated risks and agility in responding to the changing external landscape.

• Excellent communicator, self-starter who embraces diversity and sees opportunity in every change.

• Ability to travel if needed (not more than 10days/year).

#LI-EH1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.