About KRAFTON, Inc.
Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks and inZOI Studio. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning. For more information, visit www.krafton.com.
About KRAFTON India
In India, KRAFTON is responsible for premier mobile games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 250 million downloads, Bullet Echo India, Road To Valor: Empires, and CookieRun India, among others. Committed to enhancing the start-up ecosystem in India, KRAFTON has invested over $200 million in several Indian startups across interactive entertainment, gaming, Esports, and technology, since 2021. KRAFTON actively supports India’s game development ecosystem through its KRAFTON India Gaming Incubator (KIGI) while strengthening the Esports ecosystem with flagship events like the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) and BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS). For more information, visit https://krafton.in/
About the Role
We’re looking for a highly driven Marketing Manager with deep experience in full-funnel marketing with a strong expertise in user acquisition, app store optimisation, user engagement and growth marketing. This role is for someone who thrives in high-growth startup environments, understands mobile gaming, pop culture, entertainment and new age products, and blends creativity with strong analytical rigor. The role is responsible for driving scalable customer acquisition and growth through different channels, experimentation, and continuous optimization. The ideal candidate is data-driven, ROI-obsessed, and experienced in building and scaling high-performing acquisition engines.
Key Responsibilities
- Own and execute growth and user acquisition strategies across the full funnel: awareness, acquisition, activation, retention, re-engagement, and referrals across owned, earned and paid channels
- Lead App Store Optimization (ASO) strategy across Android and iOS, including keyword research, creatives, conversion optimization, and store experiments
- Plan, launch, and optimize campaigns across Google, Meta, Gaming Ad Networks, Reddit, Communities and other relevant platforms
- Drive full-funnel performance and growth optimization, improving and maintaining CVR, CAC, LTV, ROAS, and retention
- Snapshot dashboards and regularly report on KPIs such as CAC, LTV, ROAS, CTR, and conversion rates
- Continuously analyse and optimize funnel performance from ad click to conversion
- Design and execute A/B tests and growth experiments across ads, app store listings, landing pages, and in-product flows
- Manage external agencies, freelancers, and media partners as needed
- Manage and allocate marketing budgets to maximize performance and scale winning channels
- Collaborate closely with Product, Data and extend agencies & teams to improve conversion
- Stay on top on best practices of video gaming, Gen Z trends, platform trends & algorithms, performance marketing hacks and emerging growth channels
Required Qualifications
- 6+ years of experience in growth marketing, user acquisition, and/or performance marketing
- Strong understanding of full-funnel and lifecycle marketing
- Hands-on experience with ASO (App Store & Google Play) and mobile growth strategies
- Proven track record of scaling paid acquisition campaigns with measurable business impact and hands-on expertise with paid media platforms (Google Ads, Meta Ads, etc.)
- Proven success scaling consumer apps, gaming, or entertainment / lifestyle products
- Deep familiarity with performance metrics: CAC, LTV, ROAS, retention, churn, ARPU
- Experience using analytics tools and with an analytical mindset with the ability to turn insights into action
- Strong cross-functional communication and project management skills
Preferred Qualifications
- Experience at high-growth startups with a background in video games, mobile apps, or interactive entertainment
- Background in working with large or fast-scaling marketing budgets
- Familiarity with influencer, creator, or community-led growth strategies
- Experience working closely with creative/agency teams on ad and store asset production
- Experience with lifecycle, retention, or revenue-focused growth initiatives
Apply with your resume and a brief summary of growth or performance campaigns you’ve led and scaled.
Skills Required
- 6+ years of experience in growth marketing, user acquisition, and/or performance marketing
- Strong understanding of full-funnel and lifecycle marketing
- Hands-on experience with ASO (App Store & Google Play) and mobile growth strategies
- Proven track record of scaling paid acquisition campaigns and hands-on expertise with paid media platforms (Google Ads, Meta Ads)
- Proven success scaling consumer apps, gaming, or entertainment/lifestyle products
- Deep familiarity with performance metrics: CAC, LTV, ROAS, retention, churn, ARPU
- Experience using analytics tools and ability to turn insights into action
- Strong cross-functional communication and project management skills
- Experience at high-growth startups with background in video games, mobile apps, or interactive entertainment
- Background in working with large or fast-scaling marketing budgets
- Familiarity with influencer, creator, or community-led growth strategies
- Experience working closely with creative/agency teams on ad and store asset production
- Experience with lifecycle, retention, or revenue-focused growth initiatives
What We Do
Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, and Flyway Games. Each studio strives to continuously take on new challenges and leverage innovative technologies with a goal to win over more fans by broadening KRAFTON’s platforms and services. KRAFTON India has established itself as a trailblazer in the gaming industry, driven by its unwavering commitment to delivering distinctive and enjoyable gaming experiences. We take immense pride in our premier entertainment properties that include highly popular titles like BATTLEGROUNDS MOBILE INDIA (BGMI), Road To Valor: Empires, Garuda Saga, Defense Derby, New State Mobile. These games have not only captured the hearts of Indian players but have also played a pivotal role in fostering a thriving e-sports ecosystem in the country. By organizing India-centric events and delivering localized content, KRAFTON India has made substantial contributions to the growth of e-sports in India. With an active investment approach, KRAFTON India has strategically channeled over $150 million into the Indian market over between 2021 to 2023 and recently announced another 150$ million to the Indian start-up ecosystem for the next two years. These investments primarily target gaming, technology start-ups, and media and entertainment sectors. With an India-first approach, KRAFTON remains committed to fostering holistic growth of the gaming and startup ecosystem in the country and as a part of this objective, KRAFTON launched KRAFTON India Gaming Incubator in October 2023 (KIGI).
