About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job DescriptionThe Marketing Manager I/II, Consumer Marketing, plays a key role in advancing brand performance by developing and executing consumer-focused promotional campaigns, managing patient support and advocacy initiatives, and translating brand strategy into impactful, insight-driven tactics. This role partners closely with agency teams, brand team partners, and internal business stakeholders to deliver high-quality, compliant marketing initiatives that strengthen brand messaging, enhance patient engagement, and support key brand objectives.
Key Job Responsibilities
- Develop and execute promotional assets, brand campaigns and pilot initiatives that align with brand strategy, reinforce brand positioning, and support key brand objectives.
- Manage key patient support programs for the brand, overseeing day-to-day operations while identifying, evaluating, and implementing optimization initiatives and potential co-promotion opportunities.
- Manage the patient advocacy program, including potential activities such as coordination of patient testimonial videos, national meeting speaking opportunities, and other engagement initiatives that support brand objectives and amplify authentic patient perspectives.
- Pull through strategic direction for agency partners and internal stakeholders to deliver high-quality work on time, on budget, and in alignment with strategic goals.
- Work with cross functional partners to enhance brand messaging and strengthen promotional claims within the label.
- Partner with internal groups (e.g. Public Affairs, Legal, Regulatory, and Medical) to ensure compliance and consistency in approach and messaging.
- Bachelor's Degree
- 2+ years of marketing experience with a demonstrated ability to leverage core marketing skills, lead strategic initiatives, and drive strong business performance.
Preferred Qualifications:
- 3+ years of consumer marketing or relevant marketing experience.
- Competency in core marketing capabilities such as creative development, translating analysis to insights, optimization across the marketing mix.
- Experience developing and executing marketing assets across key consumer touchpoints (i.e. Display, Social, Search, Website, CRM).
- Experience identifying key campaign metrics (KPIs) and utilizing for continuous enhancements and future design/innovation.
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Skills Required
- Bachelor's Degree
- 2+ years of marketing experience
- 3+ years of consumer marketing or relevant marketing experience
- Competency in creative development, translating analysis to insights, and optimization across the marketing mix
- Experience developing and executing marketing assets across Display, Social, Search, Website, and CRM
- Experience identifying campaign metrics (KPIs) and using them for continuous improvement
AbbVie Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AbbVie and has not been reviewed or approved by AbbVie.
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Retirement Support — 401(k) contributions include a dollar-for-dollar match up to 6% plus an additional annual company contribution tied to age and service. Company-paid life insurance and other financial protections further strengthen long-term security.
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Parental & Family Support — Paid leave programs include up to 12 weeks at 100% for parental leave and separate paid caregiver leave, with eligibility after six months where noted. Adoption and surrogacy reimbursements and family-building resources add further support.
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Healthcare Strength — Health coverage begins on day one with medical, dental, vision, mental health, and prescription benefits, and preventive care covered at 100%. Options such as HSAs/FSAs and coverage for spouses/domestic partners and children up to age 26 broaden accessibility.
AbbVie Insights
What We Do
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need.
