About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job DescriptionThe Marketing Manager I/II, Consumer Marketing, plays an integral role in driving success by leveraging DTC strategies and best-in-class execution in support of the Migraine Franchise and the extended cross-functional Consumer Team.
Key Job Responsibilities
- Translate brand strategy into omnichannel marketing plans that reflect the positioning of the brand, while aligning to brand objectives
- Lead the creative development and deployment of insight-driven, channel-specific, and personalized content.
- Pull through strategic direction for agency partners and internal stakeholders to deliver high-quality work on time, on budget, and in alignment with strategic goals
- Work closely with marketing / media teams and external media agencies to develop and execute working media investment plans.
- Work with research/analytics teams to generate and analyze consumer data/insights to inform and improve audience focus, tactical execution and ROI.
- Work with cross functional partners to enhance brand messaging and strengthen promotional claims within the label.
- Partner with internal groups (e.g. Public Affairs, Legal, Regulatory, Medical and Project Management) to ensure compliance and consistency in approach and messaging.
- Bachelor's Degree
- Marketing experience with proof of building proficiencies in all marketing skills
Preferred Qualifications:
- 5+ years of Consumer marketing or relevant marketing experience.
- Competency in core marketing capabilities such as creative development, translating analysis to insights, optimization across the marketing mix
- Experience developing and executing marketing assets across key touchpoints (i.e. TV, Digital, Social, Website, CRM).
- Experience identifying key campaign metrics (KPIs) and utilizing for continuous enhancements and future design/innovation.
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Skills Required
- Bachelor's Degree
- Marketing experience with demonstrated proficiencies across marketing skills
- 5+ years of consumer or relevant marketing experience
- Competency in creative development, translating analysis to insights, and marketing mix optimization
- Experience developing and executing marketing assets across TV, Digital, Social, Website, and CRM
- Experience identifying campaign KPIs and using them for optimization and future design
AbbVie Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AbbVie and has not been reviewed or approved by AbbVie.
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Retirement Support — Retirement programs are portrayed as a standout, with a dollar‑for‑dollar 401(k) match up to 6% and an additional annual company contribution based on age and service. Feedback suggests this materially boosts perceived total compensation for many U.S. employees.
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Parental & Family Support — Paid parental and caregiver leave are emphasized, including up to 12 weeks of fully paid parental leave for all parents and 4 weeks of paid caregiver leave in the U.S. Feedback suggests these policies are a meaningful differentiator for employees balancing family needs.
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Leave & Time Off Breadth — Time off is described as extensive, with tiered vacation that scales with tenure, 17 company holidays, and two paid volunteer days in the U.S. Feedback suggests the breadth of leave contributes notably to overall benefits satisfaction.
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What We Do
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need.
