As the Marketing Manager for The Hill Events Temporary, you will be integral in building and executing the strategy to recruit diverse, high-impact attendees—including Congressional staffers, state lawmakers, and industry leaders—for our events. You will be responsible for creating invitations, social campaigns, and partnerships that drive our messaging to key audiences. This role will report to the Director, Audience Acquisition for The Hill.
Goals & Objectives:
- Organic Social Growth: Create and maintain social content calendars across the event portfolio and identify opportunities to expand The Hill Events’ social presence.
- Email Marketing & Lifecycle Campaigns: Build, execute, and optimize email campaigns across the event lifecycle—from launch and speaker announcements through registration conversion, reminders, and post-event engagement. Understand segmentation, deliverability, A/B testing, engagement metrics, and campaign optimization.
- Audience Database Development: Help build and maintain a sophisticated audience database segmented by industry, seniority, policy interest, geography, engagement history, and event attendance. Develop strategies to continuously grow, clean, enrich, and activate the database for future events.
- Audience Intelligence & Targeting: Translate event topics into clearly defined target audiences and identify the organizations, industries, policymakers, congressional offices, associations, executives, and other communities most relevant to each program.
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Key Responsibilities include;
- Strategic Campaign Development: Design and execute multi-channel marketing campaigns that highlight the unique value of The Hill’s events
- Data-Driven Acquisition: Utilize various strategies to identify and reach key demographics, ensuring our events are well-attended by sophisticated attendees
- Community Management: Engage with informal networks and professional circles to build grassroots interest and long-term loyalty
- Partnership Collaboration: Work closely with high-level sponsors to align audience acquisition goals with broader organizational missions
- Event Promotion: Manage social media outreach and post-event highlights to strengthen community around The Hill and its events
- Registration Management: Ability to use event platforms as well as 1:1 strategies to garner high-level attendees, and manage on-site check in process
- Flexibility to work hybrid based on events and travel
- Flexibility to adjust schedule and assignments as business needs evolve
Qualifications
- Educational Background: Degree in Marketing, Communications, or Political Science
- Professional Experience: 2+ years working in audience acquisition and social media campaign building
- Executive Presence: Comfortable engaging with senior leadership, internally as well as externally
Compensation Range: $35.00 - $45.00 (hourly) based upon experience
Benefits: Our comprehensive benefits package for full-time employees includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, Paid Parental leave, life insurance and more. Part time employees are eligible for 401(k) and any local/state leave plans. Union positions are subject to the benefits outlined in their Collective Bargaining Agreement.
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Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at [email protected].
Skills Required
- Degree in Marketing, Communications, or Political Science
- 2+ years of experience in audience acquisition and social media campaign building
- Comfort engaging with senior leadership internally and externally
Nexstar Media Group, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..
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Healthcare Strength — Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
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Parental & Family Support — Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
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Leave & Time Off Breadth — Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.
Nexstar Media Group, Inc. Insights
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
