Marketing Manager, PAX – ReedPop
Are you excited by creating marketing campaigns that bring gaming communities together at scale?
Do you want to shape unforgettable fan experiences across some of the world’s most iconic pop culture events?
About our Team
ReedPop is the largest producer of pop culture events in the world. We build fun daily and deliver once-in-a-lifetime experiences for fans around the globe! As a global pop culture events and media business. ReedPop has an extensive stable of respected events, including New York Comic Con, the PAX events, EGX, MCM Comic Con, Star Wars Celebration, C2E2 and over a dozen more.
About the Role
The Marketing Manager, PAX works closely with marketing and event teams to grow brand awareness, attendance, and long‑term engagement across the PAX portfolio, including PAX West, PAX East, and PAX Unplugged. This role focuses on delivering integrated, data‑informed campaigns that attract new audiences while deepening relationships with existing fans.
Responsibilities
Develop strategy, positioning, and key communications for the PAX games events portfolio in partnership with Event Managers and cross‑functional teams
Lead and support the PAX marketing team, external PR partners, and contracted vendors
Plan and execute comprehensive marketing campaigns focused on attendee acquisition, retention, and engagement
Build and manage a year‑round, multi‑event marketing and communications calendar
Track, analyze, and report on performance metrics and ROI, proactively sharing insights and progress
Collaborate with research partners to translate audience data into effective digital content
Oversee marketing budgets, invoicing, and cost centers across multiple events each year
Ensure quality, accuracy, and timely delivery across all marketing activities
Requirements
Demonstrate experience delivering marketing for consumer brands, events, or comparable audiences
Experience running targeted, high-return ad campaigns preferred
Have experience with Adobe Creative Suite (InDesign, Illustrator, and Photoshop) or designing branded marketing assets with Canva
Possess strong copywriting, communication, and stakeholder collaboration skills
Be experienced with social media marketing, digital advertising, brand positioning, and marketing analytics
Have practical knowledge of major social platforms and advertising tools, including Meta, Google, and TikTok
Demonstrate an organized, proactive approach with strong attention to detail and ownership of outcomes
Have the ability to adapt in a fast‑paced environment with changing priorities and timelines
Possess a collaborative mindset that values learning, feedback, and shared success
Be willing to travel domestically and internationally several times per year, including some weekends
Work in a Way That Works for You
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long‑term goals.
Working Pattern
Working flexible hours – flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
About the Business
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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Skills Required
- Experience delivering marketing for consumer brands, events, or comparable audiences
- Experience running targeted, high-return ad campaigns
- Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop) or designing branded marketing assets with Canva
- Strong copywriting, communication, and stakeholder collaboration skills
- Experience with social media marketing, digital advertising, brand positioning, and marketing analytics
- Practical knowledge of major social platforms and advertising tools, including Meta, Google, and TikTok
- Organized, proactive approach with strong attention to detail and ownership of outcomes
- Ability to adapt in a fast-paced environment with changing priorities and timelines
- Collaborative mindset that values learning, feedback, and shared success
- Willingness to travel domestically and internationally several times per year, including some weekends
RELX Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RELX and has not been reviewed or approved by RELX.
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Retirement Support — Retirement support is positioned as a meaningful part of total rewards through a 401(k) plan with matching contributions, alongside other financial protections such as life and disability coverage. Tuition reimbursement and share purchase access further broaden the financial value of the package beyond base salary.
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Leave & Time Off Breadth — Leave and time off breadth appears strong, with generous vacation allowances, mental health days, and options like sabbaticals and tiered PTO by tenure. Parental and caregiving leaves are described in detail, reinforcing time-away benefits as a standout component of the overall package.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle benefits are supported by offerings such as mental health support (e.g., app access), EAP resources, gym-related perks, and wellness incentives. Flexible working hours and related work-life supports add to the perceived day-to-day value of benefits.
RELX Insights
What We Do
RELX is a global provider of information-based analytics for professional and business customers across industries. We help scientists make new discoveries, doctors and nurses improve the lives of patients and lawyers win cases. We prevent online fraud and money laundering, and help insurance companies evaluate and predict risk. Our events enable customers to learn about markets, source products and complete transactions. In short, we enable our customers to make better decisions, get better results and be more productive. We do this by leveraging a deep understanding of our customers to create innovative solutions which combine content and data with analytics and technology in global platforms. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs approximately 30,000 people of whom almost half are in North America. We operate in four major market segments: Scientific, Technical & Medical; Risk & Business Analytics; Legal; and Exhibitions.
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