Marketing Manager-Footwear APAC

Posted 6 Days Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Expert/Leader
Other
The Role
Lead regional footwear marketing for Elastomers APAC: develop and execute segment strategies, drive NPD, optimize product portfolio and asset profitability, align with global/regional commercial and technical teams, manage budget and vendor spend.
Summary Generated by Built In

Job Description:

Job Purpose:

What:

Manages the marketing resource within the regional Elastomers footwear business.  The role of the marketing group is to implement the agreed regional strategy through the provision and execution of segment marketing plans and the implementation of process-based decision-making tools. The group is also responsible for product management recommendations, including identification of opportunities for product innovation as well as portfolio optimisation and asset profitability, fully aligned with global marketing, commercial, manufacturing and technical teams.

Why:

Focussing resources on the most attractive segments where we have, or can develop, superior capabilities will enable the Elastomers footwear business to gain market leadership positions and drive profitability. Identifying new opportunities is a key forward strategy for the Elastomers footwear business and clear focus on customer needs, within our chosen markets, will allow us to develop a sustainable innovation pipeline. 

Principal accountabilities:

1. To ensure that all work undertaken is carried out in full compliance with Huntsman’s EH&S procedures and policies and strive for continuous improvement in safety performance.

2. Develop and execute comprehensive marketing plans with clear focus on strategic market sectors for the region.

3. Lead and drive new product development program on focus segments/market/ industry.

4. Use in-depth market expertise to ensure product portfolio is aligned to current and future market needs

5. Develop and validate value propositions for Huntsman offerings to ensure maximum value capture from the product range

6. Ensure the regional marketing function drives value creation through identification and selection of opportunities which fit with internal capabilities and so drive profitable growth.

7. Work closely with commercial and technology teams to optimise asset profitability through product/segment mix

8. Align activities with both the global and regional technical and commercial teams

9. Manage the regional fixed cost budget and plan expenditure on external vendors and partners

Special Features:

The Marketing Manager must be able to work across a wide range of internal personnel in a manner which builds trust, buy-in and understanding. 

The incumbent must also be able to show adaptability to cultural differences and be able to excel in difficult circumstances.

The level of interactions includes high level managers/directors in Elastomers and other divisions and at customers

Major Challenges

Major challenges for this position include the ability to identify and develop market priorities, using process-based techniques, to gain the support of commercial and technical teams.  The incumbent will need to have a good understanding of markets and technologies and be able to develop value propositions for customer segments. 

These efforts need to be done in a complex mix of industries with dynamic competition. 

There will be a high level of competing demands, moving between strategic and tactical, requiring a high level of maturity and flexibility in approach. Understanding the drivers of the industry and recognising regional differences to ensure future business requirements are captured.

The incumbent must be able to effectively deal with team interactions across different functions in the global business, though their time spans and interest may not always be exactly aligned.

Knowledge, experience and skills required:

1. The ideal candidate should be educated to degree level in a technical discipline preferably in a chemical/engineering related field with a postgraduate qualification in marketing or business. 

2. The candidate should have an in-depth knowledge of the specialty market and the space occupied by polyurethane elastomeric materials, including the strengths and limitations of competing materials. The candidate must have the ability to manage numerous activities as well as be able to multi-task and set priorities in a complex environment.  A thorough understanding of marketing concepts and the ability to apply these competently across a range of different industries and business models.

3. Ideally the candidate, in addition to the education above should have a minimum of 10 years technical/commercial/marketing experience, including people development, and with a track record of working across a matrix organisation.

4. The candidate must have extensive customer experience as well as an excellent appreciation for industry drivers and strategic issues.  The incumbent, due to his/her experience must be able to switch back and forth between tactical and strategic issues.

5. Fluency in English.  All other languages are an asset

6. Proficient in Office 365

Required Huntsman competencies

Competencies

  • Achievement Orientation
  • Adaptability
  • Building Relationships
  • Decision Making
  • Organizational Commitment
  • Situational Influencing

Additional Locations:

Skills Required

  • Degree in a technical discipline (preferably chemical or engineering related)
  • Postgraduate qualification in marketing or business
  • Minimum of 10 years technical/commercial/marketing experience, including people development
  • In-depth knowledge of polyurethane elastomeric materials and competing materials
  • Proven track record working across a matrix organisation
  • Extensive customer experience and strong understanding of industry drivers and strategic issues
  • Fluency in English
  • Other languages (asset)
  • Proficient in Office 365
  • Ability to build relationships, adapt to cultural differences, and influence across functions

Huntsman Corporation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Huntsman Corporation and has not been reviewed or approved by Huntsman Corporation.

  • Healthcare Strength Healthcare coverage (medical/dental/vision) and EAP are consistently described as solid, with multiple plan options cited. Strong health benefits are frequently highlighted as a relative strength in the total package.
  • Retirement Support Retirement offerings include a 401(k) with employer contributions and equity through a stock incentive plan, with legacy pension arrangements for some groups. Retirement features are repeatedly referenced as a positive component of total rewards.
  • Leave & Time Off Breadth Paid time off, holidays, and floating days are described as good to very good in many roles. Vacation accrual is said to increase with seniority in some locations.

Huntsman Corporation Insights

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The Company
HQ: The Woodlands, TX
6,923 Employees
Year Founded: 1970

What We Do

Huntsman Corporation is a publicly traded global manufacturer and marketer of differentiated and specialty chemicals with 2019 revenues of approximately $7 billion. Our chemical products number in the thousands and are sold worldwide to manufacturers serving a broad and diverse range of consumer and industrial end markets. We operate more than 70 manufacturing, R&D and operations facilities in approximately 30 countries and employ approximately 9,000 associates within our four distinct business divisions. We view our customers as valued partners. That’s why we believe in a collaborative approach to client relations and work directly with our customers to develop new chemical components that meet their unique needs. Our dedication to our customers is matched only by our dedication to the environment. As part of our commitment to bettering the industry, we strive to operate safe, clean, efficient facilities in an environmentally and socially responsible manner. This means actively seeking opportunities to leverage our resources to assist those in need around the world. It’s all part of our growth-driven approach, which reflects the spirit of free enterprise and is centered on creating mutual benefits for customers, employees, suppliers and the communities where we work.

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