Primary Responsibilities
- Lead development and execution of full-funnel marketing campaigns across film, television, streaming, and live events—from concept through launch and optimization
- Translate high-level marketing strategies into actionable campaign plans that drive awareness, engagement, and conversion
- Write clear, strategic creative briefs outlining objectives, audience, messaging, and success metrics
- Partner with creative teams to develop compelling, breakthrough campaign assets
- Drive audience growth and engagement across digital channels, including social, email, and distribution platforms
- Manage campaign timelines, marketing calendars, and cross-functional workflows to ensure on-time execution
- Monitor campaign performance, analyze key metrics, and continuously optimize for improved results
- Track and report on conversion metrics such as ticket sales, subscriptions, and customer acquisition
- Apply expertise in direct-to-consumer and subscription-based models to drive growth, retention, and lifetime value
- Stay current on entertainment trends, audience behaviors, and competitive campaigns to inform strategy
- Collaborate cross-functionally with content, creative, production, and growth teams to ensure alignment across all initiatives
Experience & Requirements
- 7-10+ years of experience
- Background in Marketing, Communications, Media, or a related field preferred
- Experience marketing entertainment content (film, television, streaming, or live events)
- Proven success executing full-funnel campaigns that drive measurable business outcomes (e.g., ticket sales, subscriptions)
- Strong understanding of direct-to-consumer and subscription-based business models
- Demonstrated ability to manage multiple workstreams from strategy through execution
- Experience writing creative briefs and leading cross-functional campaign development
- Strong analytical skills with the ability to interpret performance data and optimize campaigns
- Excellent communication, organization, and project management skills
- Preferred: Experience in a studio, streaming platform, or similar media environment
Skills Required
- Background in Marketing, Communications, Media, or a related field
- Experience marketing entertainment content
- Proven success executing full-funnel campaigns
- Strong understanding of direct-to-consumer and subscription-based models
- Demonstrated ability to manage multiple workstreams
- Experience writing creative briefs and leading campaign development
- Strong analytical skills to interpret performance data
- Excellent communication, organization, and project management skills
What We Do
Not every company kicks off in a converted garage and expands into one of America’s fastest-growing conservative media outlets for news, opinion, and entertainment - but then again, no other company is the Daily Wire. Built from the ground up by Ben Shapiro and Jeremy Boreing, the Daily Wire started as a side gig and morphed into a political news and commentary powerhouse in just 7 short years. Now, the Daily Wire is producing entertainment content, investigative journalism, multiple chart-topping podcasts, and - you guessed it - some fire memes. And we’re not stopping there. Our team is constantly moving, innovating and growing. We adapt to any and all obstacles with a team of creative geniuses that are all aligned in creating unparalleled content that provides a voice for facts and for freedom. We don't just echo whatever’s trending - we set trends. When you join the Daily Wire team, your finger isn’t just on the pulse. From the studios of CANDACE and The Ben Shapiro Show to the newsroom of some of America’s most influential writers, you are the pulse. And if that interests you, we’re all ears.
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