Marketing Manager, EMEA

Posted 16 Days Ago
Be an Early Applicant
Amsterdam
In-Office
Senior level
AdTech • Digital Media • Marketing Tech • Software • Analytics
Vistar Media is the home of out-of-home.
The Role
Develop and execute regional marketing strategies in EMEA, manage multi-channel campaigns, enhance brand awareness, support sales teams, and coordinate events.
Summary Generated by Built In

Vistar Media is the home of out-of-home (OOH). As a global ad tech company and the world's largest digital out-of-home (DOOH) advertising marketplace, we offer technology designed to make buying and selling OOH media easier. Our goal is simple: to help the world's marketers leverage OOH's unique ability to motivate and delight. 

From strategic partnerships with major media owner networks to executing impactful campaigns with renowned global brands such as Nestlé, Porsche, Target, and Levi's, our team is filled with passionate, innovative, and collaborative problem solvers, engaging and entertaining consumers like you in the real world. Find your home in out-of-home - find your people at Vistar.

As of January 2025, Vistar Media was acquired by T-Mobile and is now part of T-Mobile Advertising Solutions. By combining our DOOH expertise with T-Mobile’s unique customer insights and expansive omnichannel capabilities, we’re creating new opportunities to innovate at scale and make a meaningful impact on the future of out-of-home media.

About the role:

Reporting to the Director of Marketing, EMEA, this role will help develop and execute regional marketing efforts to drive brand awareness, client engagement and revenue growth across some of our most high-profile markets. Your work will span integrated campaigns, educational content, sales enablement and strategic execution of industry events.

In this role, you’ll collaborate closely with cross-functional teams to localise global initiatives, develop market-specific materials and ensure a consistent brand presence across all channels. Your contributions will be critical to deepening relationships with existing clients, attracting new prospects and elevating Vistar’s presence in EMEA.

The right candidate for this role will be a skilled marketing generalist, with demonstrable experience in delivering tangible results across a range of disciplines and channels.

This is a full-time position based in Amsterdam, with a flexible hybrid working model that includes both time in the office and remote work. Semi-regular travel across the European regions will be required.

What You'll Do:
  • Help develop and implement the EMEA marketing strategy in collaboration with the Director of Marketing, EMEA, working to develop positioning that matches market conditions and client priorities.

  • Implement multi-channel marketing campaigns to support business and marketing objectives; develop supporting assets for various outputs including email, website, paid advertising and social media.

  • Launch dedicated initiatives to drive adoption of key capabilities through targeted messaging, content and client engagement tactics (email, webinars, PR, etc.).

  • Build and maintain sales enablement collateral and content to effectively support all EMEA regional commercial teams.

  • Lead the end-to-end planning, coordination and delivery of regional events across EMEA.

  • Analyse and report on marketing activity in partnership with central marketing operations, ensuring objectives are met within budget.

  • Stay informed of marketing and digital advertising trends, customer insights and Vistar’s own solutions to identify new opportunities.

  • Understand the competitive landscape and work with the product/product marketing and marketing teams to ensure consistent messaging across all activations.

What Experience We're Looking For:
  • 5+ years of marketing experience

  • Bachelor’s degree (or equivalent) in marketing, advertising, communications, business administration or a related field

  • Specific experience in ad tech or programmatic media is strongly preferred

  • Proven track record of success in tactical marketing roles, working within high-growth, entrepreneurial environments, where multi-tasking is essential

  • Experience working with Hubspot and Salesforce or equivalent alternative platforms

  • Experience in a client-facing role is a plus

  • Working experience within a matrix or other complex organisational structure is a plus

  • Fluency/working application of Dutch, French, Norwegian, Swedish, German and/or any other European languages a plus

Who You Are:
  • Intrinsic drive, an unwavering commitment to achieving success, and the ability to make tangible contributions to a growing team within a global support structure.

  • Independent and self-reliant, capable of spearheading the creation and delivery of new marketing initiatives.

  • Composed in high-stress situations and adept at communicating with individuals from diverse backgrounds.

  • A confident communicator; written and verbal skills (including presenting) are something you take pride in.

  • Ability to thrive in a fast-paced, dynamic environment.

What We Offer:
  • Competitive salary & Bonus scheme

  • 25 Vacation Days, and an extra day if you haven’t been sick the previous year!

  • Commuting allowance (NS Business card or Swapfiets subscription)

  • Daily lunches, snacks and drinks in our Amsterdam office

  • Comprehensive Pension Scheme

  • Global Employee Exchange Program

  • Continuous Learning Opportunities

  • Team bonding events

  • Friday sharing-knowledge sessions follow up by drinks at the office or on our sunny terrace!

  • Spacious and modern office only 10 minutes cycling from the Amsterdam Centraal

If you’re ambitious, highly driven, and interested in making an impact, Vistar is the place for you. Apply to join our team… we’ll see you out there.

Top Skills

Hubspot
Salesforce
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The Company
HQ: New York, NY
235 Employees
Year Founded: 2012

What We Do

Out there, in the streets, ad space intersects time and place. It’s a part of life. OOH campaigns inform, entertain, attract - and they can change the course of someone’s afternoon.

At Vistar Media, we facilitate that serendipity hundreds of thousands of times a day. Our goal is simple: to help marketers leverage OOH’s unique ability to motivate and delight. Persuade and captivate. Stand out and blend in. Through our truly intelligent platform that hosts the world’s most extensive OOH inventory, we provide the scale, data, and expertise that allow brands to capture a better, gentler kind of attention. We believe that OOH is both timeless and future-proof. Why? Because it speaks to the human need to look up and around, but it’s always evolving and improving, infusing novelty into everyday life and opening up new opportunities. With Vistar, OOH is not only the most enduring channel in media, it’s also getting better every day. We’ll see you out there.

Why Work With Us

We’re the OOH revolutionaries, weaving stories into the world and turning discovery into action. We hustle with heart, obsess over knowledge, and fuel each other's success — come join us!

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