The Role
Drive new-logo demand for commuter benefits through multi-channel field marketing: events, digital, email, OOH, ABM, and paid advertising. Plan and execute campaigns, manage budgets and vendor invoices, collaborate with sales, analyze performance and ROI, and optimize programs to accelerate pipeline.
Summary Generated by Built In
Edenred, together with Reward Gateway, are a global market leader in benefits and employee engagement. We help our clients and their leaders to transform employee experience that will attract, engage and retain top talent through employee benefits, strategic reward and recognition, well-being, and much more.
With our shared missions of ‘Making the World a Better Place to Work' and ‘Enriching Connections, For Good’, you’ll be contributing to improving employee engagement and building better, stronger and more resilient organizations to improve people’s daily lives. Our shared mission guides our every action and charts a sustainable path to a better future.
Your Role in our Mission:
With our shared missions of ‘Making the World a Better Place to Work' and ‘Enriching Connections, For Good’, you’ll be contributing to improving employee engagement and building better, stronger and more resilient organizations to improve people’s daily lives. Our shared mission guides our every action and charts a sustainable path to a better future.
Your Role in our Mission:
The Benefits Marketing Manager – US is responsible for generating new logo demand for our commuter benefits offerings. As an individual contributor, you will leverage your expertise in targeted email and paid advertising marketing, as well as virtual and in-person events, out of home (OOH) advertising, and account-based marketing (ABM) campaigns to drive new logo sales. Your ability to collaborate effectively with cross-functional teams, analyze performance, and optimize programs will be essential for success in this role.
Some of Your Responsibilities & Core Duties will be:
- Demand Generation & Pipeline Acceleration: Work closely with the Director of Growth Marketing to develop and execute multi-channel field marketing programs, including events, digital campaigns, and email that drive lead generation and progression of pipeline.
- Events: Plan and execute field marketing events (owned and sponsored), including webinars, industry conferences, and any additional activations in partnership with the Marketing Events Contractor. Measure event effectiveness and optimize future events based on quantitative data and qualitative inputs.
- Budget and Invoice Management: Maintain and ensure accuracy in US Marketing budget by managing invoice and PO process, updating actuals, and working closely with wider team to keep dollar amounts up to date and correct.
- Performance Analysis and Optimization: Track and analyze field activity performance to measure ROI and identify trends. Use data insights to optimize marketing strategies and tactics, making data-driven recommendations for improvements. Prepare regular reports on field marketing activities and results, highlighting key performance indicators and achievements.
- Collaboration and Communication: Collaborate closely with sales teams to identify the most impactful activities for new logo acquisition and support sales opportunity progression. Work effectively with cross-functional teams, including marketing, product, and sales. Communicate effectively with stakeholders at all levels, providing clear and concise updates on marketing activities and results.
The Experience and Key Skills you will have:
- Demonstrated ability to plan, launch, and optimize multi-channel marketing campaigns (events, digital, email, OOH, and ABM) targeting B2B audiences.
- Exceptional project management and organizational skills, with the ability to manage multiple campaigns and strategic initiatives simultaneously. Creative mindset with a keen eye for detail and a passion for delivering exceptional account experiences.
- Strong analytical skills to track, measure, and report on campaign performance, ROI, and pipeline impact; able to derive and communicate actionable insights.
- Ability to manage marketing budgets, vendor relationships, and invoice processes.
Required:
- A minimum of 4 years of experience in field or growth marketing roles with a focus on B2B technology or software.
- Prior experience with Salesforce and Hubspot Marketing.
Preferred:
- Previous experience with transportation or commuter benefits.
- Bachelor’s degree in Business, Marketing, or other related field of study. Equivalent combination of education and experience will be considered.
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
- Must possess the physical and mental abilities to perform the tasks normally associated with an office position that involves standing, sitting, reaching, manual dexterity to operate office machines, stooping, bending to handle files and supplies, and mobility to complete errands or deliveries
- May work at computer monitors for prolonged periods with danger of eye strain and muscle pain
The Interview Process:
- Telephone interview with a member of the Talent Acquisition team.
- First stage interview with Director of Growth Marketing
- Second stage interview with members of the sales team
- Third stage interview with VP of Marketing
- Meet and greet with our US Managing Director
EEO Statement:
Edenred is committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. Edenred is an Equal Opportunity/Affirmative Action Employer. No employee or applicant for employment will be discriminated against because of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, military and/or veteran status, creed, citizenship status, age, marital status and/or any other Federal, State or Local legally protected classes. Edenred is committed to providing reasonable accommodation to individuals with disabilities. To request reasonable accommodation in the application process, contact [email protected].
About
Reward Gateway is culture and client driven. We’re obsessed with putting the “Human” in HR and are proud to have been 100% dedicated to HR for over a decade. Since 2007, we’ve been right by the side of the world’s most innovative HR people, giving them beautiful products and tools they can use to attract, engage and retain their people.The world’s most successful companies treat their people differently. They generate stock market returns of twice their peers and they have half the employee turnover. 76% of CEOs recognize that employee engagement is vital to their success but only 24% say they have a highly engaged company. Bridging that engagement gap is what drives us.
Skills Required
- Minimum 4 years of experience in field or growth marketing with a focus on B2B technology or software
- Prior experience with Salesforce
- Prior experience with HubSpot Marketing
- Demonstrated ability to plan, launch, and optimize multi-channel marketing campaigns (events, digital, email, OOH, ABM) targeting B2B audiences
- Exceptional project management and organizational skills to manage multiple campaigns and initiatives
- Strong analytical skills to track, measure, report on campaign performance, ROI, and pipeline impact
- Ability to manage marketing budgets, vendor relationships, invoice and PO processes
- Previous experience with transportation or commuter benefits
- Bachelor's degree in Business, Marketing, or related field (or equivalent combination of education and experience)
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