Marketing Manager Ebel & Concord

MGI Luxury Group, located in Bienne, Switzerland, is an international and innovative company of Movado Group, Inc. which is a prestigious manufacturer and marketer of luxury and fashion timepieces under the Movado, Concord, EBEL, Olivia Burton, MVMT, Hugo Boss, Coach, Lacoste, Tommy Hilfiger, and Calvin Klein brands. Our products are recognized for their competitive edge in the luxury/fashion market. The working environment of Movado Group, Inc. is entrepreneurial, people-oriented, dynamic, and fast-growing.

To reinforce our Global Brand Marketing team, based in Bienne, we are looking for a:

Marketing Manager EBEL & Concord (100%)

JOB PURPOSE

Part of the global marketing department of the EBEL and Concord brands, you will be the main point of contact of regional marketing teams and will support them in deploying the brand strategy and local activities. You will be responsible for the development of essential brand assets such as trade materials, trainings, and other marketing & sales tools to provide a complete marketing toolbox. Additionally, you will implement the brand media plan and organize brand events such as trade fairs. You will also be the guardian of the brand image across markets.

JOB RESPONSABILITIES / ROLES

• Supervise, collaborate, and support regional marketing teams and their local strategy, budgets and 360 plans (e.g. events, sponsoring, influencers, OOH, print, social media campaigns).
• Liaise with regional teams to understand their needs, provide strategic and operational guidance, and maintain the brand image consistency across all markets.
• Manage the development of the Go-To-Market strategy and brand toolbox, including the creation and update of seasonal marketing & sales tools (e.g. sales trainings, VM Guidelines). Ensure timely communication and distribution to regional teams.
• Contribute to the development of advertising campaigns.
• Drive the creation and implementation of the brand’s media plan (e.g. social media campaigns, website animations), while monitoring the brand budget.
• Develop trade materials such as POSM, SIS, gifts, packaging, and other special assets for markets.
• Management of the POSM process (e.g. regional forecasts) and supervision of new SIS and boutique implementation.
• Supervise agencies for social media activations and assets development, including graphic design and copywriting.

• Organize brand events, such as trade fairs and press events.
• Manage press relations and leverage press contacts to enhance brand visibility.
• Oversee the availability of product samples for events and markets.
• Manage the digital asset library, ensuring timely updates and accessibility for regional teams.
• Conduct analysis of implemented actions, competition, and market trends to propose actionable insights and improvements.

SKILLS AND EXPERIENCE

We are looking for a dynamic, organized, and driven person with a Bachelor’s or Master’s degree in Economics, Business Administration, Marketing, or a related field.

Required experience:

• At least 2-3 years in a similar position as a Marketing Manager or Regional Marketing Manager in an international watch or luxury company.

Required knowledge:

• Fluent in French and English, German is a plus.
• Solid knowledge of Microsoft Office, with emphasis on Excel and PowerPoint.
• Knowledge of the Adobe Suite (InDesign and Photoshop) is a plus.

Required competencies:

• Strong leadership skills.
• Rigor and excellent organizational abilities.
• Project management and problem-solving skills, with the ability to handle multiple projects in a fast-paced environment.
• Agile mindset combining analytical and strategic thinking.
• Strong negotiation skills.
• Excellent interpersonal skills (team player, communication) and positive attitude.
• Your creativity, your excellent sense of aesthetics and your attention to detail are major assets to succeed in this position.

WHAT WE OFFER

• A dynamic, respectful, and international environment
• A supportive and positive team
• Flexible working hours
• Hybrid working (2 days home office per week)
• Health insurance contribution
• Attractive employee discounts
• Long Service Awards
• Competitive pension plan
• Central location, close to the train station

If this position motivates you and your skill set matches this job description, then we would like to hear from you! Please submit your application with your CV.

MGI Luxury Group Sàrl

For more information about our company, visit us on www.movadogroupinc.com

Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.