Marketing Manager – Digital & Performance Marketing
Location: Location: Hybrid - Irvine, CA
Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other. We exist for the benefit of our customers and employees.
Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below!
Mutual of Omaha Mortgage is looking for a Marketing Manager to own our digital marketing ecosystem — paid media, SEO, email and marketing automation, and online reputation — with a singular focus: generating high quality, cost-efficient leads that convert to funded loans. This role reports directly to the SVP of Marketing & Analytics.
Performance Marketing & Lead Generation
- Own lead volume, cost-per-lead, cost-per-funded, and ROAS targets across all digital channels, measured through the full funnel from lead to funded loan.
- Develop and execute paid search, paid social, and display strategy (Google Ads, Microsoft Ads, Meta), including budget allocation, bid strategy, and testing frameworks.
- Support affiliate and lead vendor channels by monitoring lead quality, attribution integrity, and cost efficiency.
- Lead conversion rate optimization across landing pages and web properties through structured A/B and multivariate testing.
- Own organic search strategy, including technical SEO, on-page optimization, keyword strategy, and content planning aligned to lead-generation goals.
- Track and report organic rankings, traffic, and organic lead contribution; identify and prioritize growth opportunities.
Email & Marketing Automation
- Design, build, and optimize lifecycle, nurture, and re-engagement campaigns within the marketing automation platform.
- Manage segmentation, list hygiene, deliverability, and engagement-based suppression to protect sender reputation and control platform costs.
- Ensure email programs adhere to CAN-SPAM, TCPA, and applicable consent and opt-out requirements.
Online Reputation Management
- Monitor and respond to customer reviews and brand mentions across Google Business Profile, review sites, and social platforms.
- Build and manage review-generation and reputation reporting processes that comply with platform policies and FTC guidance on reviews and endorsements.
Analytics, Reporting & Strategy
- Build and maintain reporting that connects channel spend to leads, applications, and funded loans; flag anomalies and recommend corrective action.
- Partner with the Data & Analytics team to improve attribution, tracking, and funnel visibility.
- Ensure all advertising, web, email, and reputation content for regulated products (Reverse/HECM, forward, refinance) aligns with company advertising and disclosure standards prior to launch.
- Stay ahead of platform, algorithm, and industry changes and proactively recommend adoption where it improves efficiency.
- Present performance results and strategic recommendations directly to the SVP of Marketing & Analytics.
Requirements
- Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
- 5+ years of digital marketing experience with a demonstrated record of driving measurable lead generation results.
- Hands-on experience managing Google Ads, Microsoft Ads, and Meta Ads, with strong command of CPL, CPA, and ROAS-based optimization. • Working knowledge of SEO (technical, on-page, content) and tools such as Google Search Console, GA4, and SEMrush or Ahrefs.
- Experience with marketing automation and email platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo), including segmentation, nurture design, and deliverability management.
- Experience managing online reputation, including review response and review-generation programs.
- Strong analytical skills, with the ability to connect marketing activity to downstream revenue using CRM and web analytics data.
- Experience in a regulated industry (financial services, mortgage, insurance) strongly preferred; reverse mortgage/HECM experience a plus.
- Self-directed and comfortable operating with autonomy in a fast-paced, results-driven environment.
The hourly rate for this position is $60 per hour.
Mutual of Omaha Mortgage is an Equal Opportunity Employer, and we encourage diverse, talented, qualified applicants to apply. We offer an extensive compensation package. Benefits include:
- Vacation — Vacation hours accrue on a per pay period basis. Balance maximums are based on years of service.
- Paid Sick Time — 40 hours of paid sick time after 90 days of employment. State sick time requirements will be added as needed.
- 9 Paid Holidays + 1 Cultural Celebration Day (Floating Holiday)
- Multiple PPO Medical Plans, as well as HDHP eligible plan.
- Dental Coverage
- Vision Coverage
- Company Paid Life Insurance
- 401K with a generous employer match
- Additional Benefits including – Optional Life, FSA, Pet Insurance etc.
- Free Legal Services
- Employee Loan Program
Skills Required
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
- 5+ years of digital marketing experience with demonstrated lead generation results
- Hands-on experience managing Google Ads, Microsoft Ads, and Meta Ads
- Strong command of CPL, CPA, and ROAS-based optimization
- Working knowledge of technical, on-page, and content SEO
- Experience with Google Search Console, GA4, and SEMrush or Ahrefs
- Experience with marketing automation and email platforms such as Salesforce Marketing Cloud, HubSpot, or Marketo
- Experience with segmentation, nurture design, and email deliverability management
- Experience managing online reputation, review responses, and review-generation programs
- Strong analytical skills connecting marketing activity to downstream revenue using CRM and web analytics data
- Experience in a regulated industry such as financial services, mortgage, or insurance
- Reverse mortgage or HECM experience
- Ability to work autonomously in a fast-paced, results-driven environment
Mutual of Omaha Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mutual of Omaha and has not been reviewed or approved by Mutual of Omaha.
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Retirement Support — Retirement support is positioned as a standout, with a dollar-for-dollar 401(k) match up to 6% plus an additional employer retirement contribution. Immediate vesting on the match strengthens the perceived reliability of this component of total rewards.
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Flexible Benefits — Flexible work arrangements are framed as a meaningful part of the total rewards proposition, with work-from-home flexibility and company-provided equipment commonly highlighted. This flexibility can increase the perceived value of compensation even when base pay is not described as top-of-market.
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Fair & Transparent Compensation — Compensation is characterized as generally competitive rather than exceptional, with stronger alignment in certain corporate tracks such as engineering, data, and actuarial roles. Role-by-role benchmarking is repeatedly emphasized, indicating pay outcomes are viewed as dependent on job family, level, and location.
Mutual of Omaha Insights
What We Do
Founded in 1909, Mutual of Omaha is a highly-rated, Fortune 300 organization offering a variety of insurance and financial products for individuals, businesses and groups throughout the United States. As a mutual company, Mutual of Omaha is owned by its policyholders and committed to providing outstanding service to its customers. For more information about Mutual of Omaha, visit www.mutualofomaha.com. Mission: Our mission we help our customers protect what they care about and achieve their financial goals. Vision: For every customer a financial future imagined, planned, and secured. Values: 1. We exist for our customers 2. We act with integrity 3. We are innovative 4. We are accountable for results 5. Together we achieve greatness. Registered Representatives offer securities through Mutual of Omaha Investor Services, Inc., FINRA (www.finra.org)/ SIPC (www.sipc.org). Investment Advisor Representatives offer advisory services through Mutual of Omaha Investor Services, Inc. This is not an offer or solicitation in any jurisdiction where we are not authorized to do business. Home Office Address: 3300 Mutual of Omaha Plaza, Omaha, NE 68175. The third-party comments displayed are not verified, may not be accurate and are not necessarily representative of our client experiences. Any links to third-party websites and resources are provided solely as a convenience to you and not as an endorsement of the content. We make no representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party. Insurance products and services are offered by Mutual of Omaha Insurance Company or one of its affiliates. Mutual of Omaha Insurance Company is licensed nationwide. Each underwriting company is responsible for its own contractual and financial obligations.
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