The Role
Develop and localize EMEA marketing and practice-development strategies for the DACH market to grow Invisalign and iTero. Create patient acquisition materials, run campaigns, analyze KPIs/ROI, train teams, manage budgets, coordinate agencies, visit practices, and deliver measurable practice growth.
Summary Generated by Built In
Als Marketing Manager D-A-CH (Deutschland, Österreich, Schweiz) spielst du eine Schlüsselrolle bei der Entwicklung innovativer Marketingstrategien und ihrer konkreten Umsetzung in lokale Marketing- und Kommunikationsmaterialien. Du treibst sowohl Praxisentwicklung als auch Consumer Marketing voran und sorgst dafür, dass lokale Initiativen optimal mit der übergeordneten EMEA-Marketingstrategie harmonieren.
Mit deinem Einsatz stärkst du das Wachstumspotenzial des Invisalign Systems sowie des iTero Intraoralscanners und unterstützt Zahnärzte und Kieferorthopäden dabei, ihre Praxisprozesse zu optimieren, Patienten zu begeistern und nachhaltiges Wachstum zu erzielen.
Key Responsibilities
Deine Aufgaben:
- Entwicklung eines tiefen Verständnisses der Bedürfnisse der DACH-Kunden
- Umsetzung und Anpassung der EMEA‑Practice‑Development‑Strategie für den D‑A‑CH‑Markt
- Erstellung und Anpassung von Marketingmaterialien für Patientengewinnung und Praxiswachstum an die lokalen Kunden-Needs
- Entwicklung von Programmen zur Steigerung der Patientenkonversion in Zahnarzt- und KFO‑Praxen
- Förderung von Praxisdigitalisierung, Effizienz und End‑to‑End‑Workflows
- Erstellung und Pflege einer lokalen DACH-Library der aktuellen Praxis-Materialien und Consumer Assets (inkl. Social Media)
- Analyse von Markttrends, Patientenbedürfnissen und Wettbewerbsumfeld
- Zusammenarbeit mit lokalen, globalen und EMEA‑Marketingagenturen zur Erstellung von Praxis‑Assets
- Hands-on Steuerung und Umsetzung von Marketing‑ und Sales‑Aktivitäten in enger Abstimmung mit lokalen Teams
- Einsatz von Daten, KPIs und ROI‑Analysen zur Optimierung der Marketingmaßnahmen
- Schulung von Teams zu Markenstrategie und Practice‑Development‑Tools
- Praxisbesuche zur Identifikation von Potenzialen und Kundenerwartungen
- Budgetverantwortung und effizientes Ressourcenmanagement
- Bericht an Associate Marketing Director D‑A‑CH
Skills, Knowledge & Expertise
Deine Fähigkeiten und Expertise
- Bachelorabschluss oder höher, idealerweise im Bereich Marketing oder Betriebswirtschaft
- Mindestens 3 Jahre Berufserfahrung im Marketing auf Länderebene
- Branchenhintergrund in der Dental‑ oder Medizintechnik, vorzugsweise mit Produkten, die stark von aktiver Konsumenten‑/Patientennachfrage abhängig sind
- Hervorragende Kommunikations‑ und Präsentationsfähigkeiten
- Kombination aus strategischem Denken und einer strukturierten, umsetzungsstarken Arbeitsweise
- Deutsch auf Muttersprachenniveau und sehr gute Englischkenntnisse
- Wünschenswert:
- Vertriebs- oder Praxiserfahrung im Dental‑ oder Medizintechnikbereich
- Social Media Marketing Kenntnisse
- Erfahrung mit KI-Nutzung im Business Kontext
- Vollzeitposition im Schweizer Büro in Rotkreuz, mit ca. 30 % Reisetätigkeit (insb. ins Kölner Büro, Deutschland) erforderlich
About
Your growth and well-being:At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.Employee-exclusive discounts on Invisalign products.Learning opportunities through online learning resources and support for your individual development plans.Inclusive, global workplace that fosters collaboration, recognition and belonging.Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align:We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.Eager to learn how we embrace our global differences and nurture employee well-being? Explore Align's culture here!Want to discover more about exocad and Cubicure? Click on their names for additional information.
Skills Required
- Bachelor degree or higher (preferably marketing or business)
- Minimum 3 years of country-level marketing experience
- Industry background in dental or medical technology
- German native-level language skills and very good English
- Excellent communication and presentation skills
- Strategic thinking combined with structured, execution-focused working style
- Experience creating and localizing marketing materials and consumer assets
- Use of data, KPIs and ROI analyses to optimize marketing activities
- Budget responsibility and efficient resource management
- Ability to perform practice visits to identify opportunities and customer expectations
- Full-time on-site position in Rotkreuz, Switzerland
- Willingness to travel (~30%, including Cologne office)
- Sales or practice experience in dental/medtech (desirable)
- Social media marketing knowledge (desirable)
- Experience with AI usage in a business context (desirable)
Align Technology Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Align Technology and has not been reviewed or approved by Align Technology.
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Healthcare Strength — Health coverage includes medical, dental, vision, life, and both short‑ and long‑term disability, along with AD&D and wellness resources. Select locations add region‑specific programs such as medical coverage and Multisport, reinforcing breadth.
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Strong & Reliable Incentives — A corporate bonus plan outlines performance‑based rewards and eligibility, and compensation is described as competitive in commercial roles. Incentive structures in sales are portrayed as offering strong on‑target earnings potential.
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Retirement Support — Retirement programs feature a 401(k) plan with company contribution mechanisms, profit sharing, and a defined contribution pension plan. These elements emphasize long‑term financial security alongside salary and bonus.
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The Company
What We Do
Twenty years ago, we pioneered the world's first clear aligners. Since then, we have continuously innovated with new products and technologies that are revolutionizing treatments for doctors and their patients. Invisalign clear aligners and the iTero Intraoral scanner help dental professionals achieve the clinical results they expect and deliver effective, advanced dental options to their patients. Helping change millions of lives, one smile at a time. Discover your straight path to a bright future at Align. As a part of our smart, diverse and fast-moving global team, you'll make an impact for the market leader that's moving an industry forward. Want to find out what’s next for us—and for you?
